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Abu Dhabi’s Miral launches strategic roadmap during ATM 2022

Abu Dhabi entertainment company Miral has launched its strategic roadmap at this year’s edition of the Arabian Travel Market event as it looks to reinforce Abu Dhabi’s position as a global tourism hub.

The company will be announcing upcoming projects as part of its commitment to enhancing Abu Dhabi’s leisure and entertainment offering.

“We look forward to building more immersive attractions, world-class destinations, and enhanced guest experiences as we contribute to Abu Dhabi’s tourism growth and position it as a global destination for visitors from all around the world,” CEO Mohamed Abdalla Al-Zaabi said in a press statement.

In partnership with global industries such as Ferrari and Warner Bros, Miral invested over 9 billion dirhams ($2.4 billion) into developing attractions and experiences on Yas Island.

Additionally, Miral has partnered with SeaWorld Parks & Entertainment to open SeaWorld Abu Dhabi in a bid to expand the city’s leisure and educational offering. Set to be completed in 2022, the marine life park is built across 183,000 square meters.

(Source : Arab News)

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