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16 EVENT ROUND UP TRAVELBIZ MONITOR OCTOBER, 2024
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Melange set to move to the upcoming

Nesco exhibition space for 2025 run

Disha Shah Ghosh | Mumbai

fter making its debut at the Jio Convention Centre in
Mumbai’s business hub of BKC, Melange is set to move to
the upcoming state-of-the-art exhibition space at Nesco for
Aits 2025 edition.
The inaugural show, termed as a table-top exhibition with a
standardised layout for all exhibitors without any grandeur, Melange Pic Courtesy: The Digital Travellers
has pleasantly surprised the trade fraternity in Mumbai. Organised
within a couple of months since ideation, the trade show stuck to its
ethos of offering a platform to engage in business discussions rather
than an over-the-top branding exercise with unfiltered visitors.
Continuing with its two-day format, Melange 2025 will be held on
September 20 and 21, with the organisers wanting to make it an annual
feature.
While the inaugural edition saw 126 exhibitors comprising airlines,
hotels, DMCs, cruise liners, tourism boards, representation companies,
what set it apart was the stringent measures in place to restrict the
entry of buyers and visitors. Clearly, the idea was to make it a quality
show over unregulated quantity of visitors.
Besides Mumbai, buyers from nearby Pune and Gujarat saw major Pic Courtesy: The Digital Travellers
participation. For 2025, the show will be bigger and better, as echoed by
the MTF management.
For the next edition, some key takeaways from the inaugural would
be to restrict the entertainment quotient during the business hours,
and better turnaround time of the catering facility to avoid serpentine
queues. This will allow the upcoming edition to better regulate the
crowd since the vision it to make it a larger event with a pan India trade
participation.
What worked in the advantage of Melange this time was the
spacious floor plan, standardised stall set-up and the networking
programme just being an extension in the same pavilion post business
hours. Pic Courtesy: The Digital Travellers
Since the focus is on business engagement and exploring
partnerships, the absence of a conference programme didn’t feel like
much of a miss.
disha.shah@saffronsynergies.in

Pic Courtesy: The Digital Travellers

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