Page 12 - TBM_October_2024

SPOTLIGHT
12 TRAVELBIZ MONITOR OCTOBER, 2024
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Sheetal Munshaw
Director – India, Atout France

It was an absolute pleasure and honour
to receive Mr Branco Ruivo-Managing
Director of the Eiffel Tower on his very
first official visit to Mumbai in late
August. Undoubtedly, the most iconic
monument in France, the Eiffel Tower is
a must-visit on every travellers bucket
list. The “Grande Dame” is very bullish
on enhancing its Indian arrivals and is
poised to double the number of Indians
by 2026.
The recent introduction of the UPI facility
has made the booking process using the
(C) E.Li website seamless and is a convenient
option for India travellers wanting to
Eiffel Tower bets big on reserve their tickets. In addition to
the payment facility, a slew of very
experiential propositions of visiting the
India with plans to double Eiffel Tower and indulging in France’s
world renowned art de vivre and savoir
faire are also in the offing making repeat
visitors by 2026 travellers visits memorable and setting
them apart. The Eiffel Tower under the
guidance of its very dynamic leadership
continues to tower upon France’s ever
Becomes first monument in Europe to offer UPI payments service evolving tourism offering and we will
be working in close collaboration with
TBM Staff | Mumbai 2023, 50% are European, 19% are Northern the them to achieve their objective of
doubling the number of Indian visitors by
T he Eiffel Tower is the most visited Indian, while French visitors contribute 20% to 2026.
American, 4% Southern American, and 4%
the total share.
paid monument across the world
The Eiffel Tower will also be participating
witnessing 6,300,000 visitors annually.
This year, the Eiffel Tower was at the
in our annual B2B showcase that will
During the first visit of the
Managing Director of the Eiffel Tower Patrick forefront and centre of the Olympic Games. take place in Goa early this month
In terms of its popularity in India, the
Branco Ruivo to India in Mumbai this year percentage of Indian visitors to the Eiffel which will be an appropriate platform to
in August, he shared his plans to double the Tower increased in 2024, reaching a peak in showcase the new offerings.
percentage of Indian visitors by 2026. May 2024 (6,8%).
In terms of spread of foreign visitors in Indians are in the Top 10 visitors of the
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