Western India emerges as a key source market for Balitrip

Balitrip, a Destination Management Company (DMC), organised a roadshow in Mumbai yesterday to showcase the best of Bali’s hospitality industry to the travel trade. While speaking on the sidelines of the event to TravelBiz Monitor, Dheeraj Ranjan Kumarr, Founder Director, PT Balitrip Wisata, said that the aim of the sales mission is to create a bridge between the buyers and hospitality sector of Bali. “We are becoming a bridge between them,” said Kumarr.

Besides Mumbai, the roadshows are slated to be held in Ahmedabad, Pune and Delhi. When asked to comment why the focus is more on the Western region of India? “It is because the Western region contributes 60% of the total arrivals from India to Bali for our company. For others also, the Western region contributes more when it comes to visiting Bali,” replied Kumarr. He attributes this to flight connectivity. “The region has more flight connectivity when compared with the Southern part of India,” he said.

Kumarr also said that Ahmedabad alone has three flights from different airlines which connect to Bali. “Mumbai being the hub has many flights with different frequencies. That is why traffic is more from this region to Bali,” he pointed out.

According to him Bali has become more popular to the Indian tourists after the pandemic. “This is because the destination offers many upscale products right from luxury to super luxury. Besides, Bali also offers many wellness products. That is why the crowd which used to come to nearby destinations has shifted to Bali,” explained Kumarr.

There were 16 hospitality exhibitors that participated in the event which include Double Six Luxury Hotels, Pita Maha Group, Inivie Hospitality, Sadara Resorts, etc.

Talking about service, he said that the company always focuses on innovation and adds new products every quarter. “We are the only DMC which offers flight packages,” claims Kumarr.

In their endeavour to popularise Bali in the Southern region of India, the company has recently appointed two sales representatives to Bengaluru and Chennai.

“We are trying to create an eco-system for our travel partners, retail agencies empowering them with the knowledge of destination. Once their knowledge is enhanced, it will help us consolidate our position in the market further,” said Kumar.