Asmita Mukherjee - Hyderabad UAE’s travel and tourism sector has witnessed significant growth. Can you elaborate on the current market landscape, particularly in Ras Al Khaimah, and its key differentiators attracting tourists?
The Middle East is one of the world’s fastest-evolving regions for hospitality development. Ras Al Khaimah (RAK) has a distinct vibe, well-deserving of becoming a favourite. Even the numbers speak for itself. According to a report by Ras Al Khaimah Tourism Development Authority In 2023, RAK witnessed a 24% increase in inbound tourism compared to 2022. The report also highlighted a notable 12% year-on-year rise in hotel occupancy in the region, indicating a lucrative market landscape. Mövenpick Resort Al Marjan Island, for example, is an ideal holiday spot for conscientious travellers seeking eco-luxe options. With its proximity to all the other emirates and India, it is a fantastic vacation location.
Can you share your vision for Mövenpick Resort Al Marjan Island, including any upcoming developments, initiatives, or strategies to further elevate the guest experience?
Mövenpick Resort Al Marjan Island has always been focused on serving the good life to its guests while nourishing its environment, people, and local communities. Our commitment to protecting and preserving the planet’s resources while delivering unparalleled luxury to our guests was recognised by the Coral Travel Starway World Best Hotels 2023 Award in the Environment-Friendly Hotel category. Our resort also won the prestigious BBC Good Food Awards Middle East in the ‘Best Staycation in Northern Emirates’ category last year. These are important achievements for our team, and they motivate us to continue working towards creating unique guest experiences, and setting new standards in the luxury hospitality sector.
To bring more awareness about our varied experiences, expertise in Indian wedding planning, and unique water sporting activities like the floating water park, we intend to collaborate with influential personalities and industry experts. Recently, we have witnessed a surge in our online traction after we hosted a couple of popular celebrities and influencers from India.
Indian outbound travellers are increasingly seeking unique experiences. How are the preferences of Indian FITs, MICE groups, and wedding planners changing when it comes to luxury resort experiences?
Every segment of travellers is seeking unique, bespoke experiences that go beyond conventional sightseeing. FITs, MICE, and weddings are no different. The FIT category is drawn to a floating water park in the middle of the Arabian Gulf and likes to indulge themselves in dining options, and wellness therapies at the Citrine Spa. MICE groups from India have evolved into needing a space that fosters collaboration as well as productivity in a luxurious set-up. Hence, we strive to offer flexible options, multi-functional venues, efficient technology, and team-building activities along with a tailored menu.
While MICE groups are focused on productivity and relaxation on their tours, the wedding planners need a whole other ecosystem. Along with an eye for detail and on-ground support, Indian weddings enjoy exotic spaces, such as beachfront, grand ballrooms and lush gardens. Our property is steadily becoming a top choice for them as we are in the process of hosting a couple of Indian weddings and milestone celebrations. Our team of wedding stylists works with the planners to style the perfect event, that is both pleasing to the guests and magical for the bride and groom.
The resort has played a significant role in shaping luxury wedding trends in Ras Al Khaimah. How do you see Ras Al Khaimah & Mövenpick Resort Al Marjan Island attracting Indian couples to choose the emirate for their destination weddings?
Our dedicated efforts and the growing popularity of Ras Al Khaimah as a preferred celebration spot, have aided Mövenpick Resort Al Marjan Island’s status as a sought-after wedding destination. One of the key attractions for couples while choosing their wedding venue is the abundance of picturesque backdrops, both indoor and outdoor events and pre-wedding shoots. From pristine beaches and lush gardens to a 530 sqm pillarless ballroom, multi-functional venues, and rooftop terraces, our resort has it all. The resort’s modern architecture is complimented by impeccable service by a dedicated team of experts that brings the happy couple’s vision to life. The staff also ensures that the family receive the highest standards of hospitality and personalised care throughout their stay. Diverse culinary offerings, vibrant entertainment options, and an abundance of leisure activities add to the appeal, ensuring that wedding guests have an overall enriching experience.
From a logistical point of view, the streamlined visa process and easy access to the location add to the convenience for Indians.
What factors do you believe are attracting more Indian travellers to Ras Al Khaimah, leading to its emergence as a preferred holiday destination?
The ease of accessibility is one of the key factors for RAK to be a top choice for Indian travellers, especially for their quick getaways and milestone celebrations. Direct flights from major Indian cities, an easy visa process, and the growing luxury hospitality landscape work in the destination’s favour.
Whether it is adventure, relaxation, or cultural immersion, a diverse range of attractions catering to all age groups is available to be explored. The luxurious beach resorts offering motorised aquatic adventures, world-class shopping malls, and thrilling outdoor activities, combined with the region’s known warm hospitality, make it an attractive holiday destination. Most restaurants in the region are aware and accommodative of the Indian traveller’s cultural and dietary preferences.
