TBM Staff - Mumbai Air India has launched simplified and enhanced fare families across cabins. The airline has rebranded its fare families and restructured them to align with the evolving customer preferences across markets.
Air India’s fare families offer differentiated bundles of products and services at each price point, which enables travellers to choose the offering that best meets their unique requirements.
Rebranded fare families
Effective 17 October 2024, Air India now offers a total of eight fare families across four cabin classes:
Economy: Value, Classic, Flex
Premium Economy: Classic, Flex
Business: Classic, Flex
First: First
The fare families offer increasing baggage allowance and flexibility in terms of cancellation and date changes for a nominal upsell value. Air India will continue to enhance its ancillary product offerings across these bundles over time to provide more choice and convenience to travellers. Air India’s fare families are now available on all domestic and international flights.
Consistent full-service flying experience
Regardless of the fare family one chooses or the cabin they fly in, travellers can continue to expect a consistent full-service flying experience from their origin to destination. Air India offers all its guests complimentary hot meals, free check-in baggage allowance in addition to carry-on bag allowance, and reward points to members of Air India’s Flying Returns loyalty programme.
Restructured fare families for Europe and UK markets
Air India has also restructured its fare families on Europe and UK routes to better align the same with market trends and offerings. Air India now offer travellers a more affordable ‘Value’ fare option that provides one piece of checked baggage weighing 23kg with limited travel flexibility. Travellers who seek more baggage allowance and higher travel flexibility can opt for the ‘Classic’ and ‘Flex’ fares that continue to offer two pieces of checked baggage weighing 23kg each in Economy. ‘Value’ fares are available only for Economy class bookings.
Nipun Aggarwal, Chief Commercial Officer, Air India, said “We have rebranded and simplified the fare families to provide a unique product and service value proposition at each price point. We have also redesigned and relaunched market-specific fare families which cater to unique customer preferences across geographies. This is a move away from the traditional one-size-fits-all offerings approach, which is becoming increasingly redundant, and it addresses the evolving preferences of today’s travellers.”
Booking Air India fare families
Bookings for Air India’s fare families are currently active are available on all major GDS and channels of distribution including web, mobile app, OTAs, and travel agents.
