TKWs DMC Europe Ltd has appointed ExtraMile Representation as its market representation partner for the eastern and western regions of India, aiming to strengthen its B2B presence and expand its reach among India’s outbound travel trade.
TKW DMC Europe Ltd is the travel division of the TKW Group, which has interests across customs, international logistics, education and hospitality. The UK-based B2B destination management company has its headquarters in the UK and branch offices in Norway, India, Hong Kong and the US.
ExtraMile Representation is a full-service market representation firm focused on developing international travel brands within India’s outbound tourism market. Based in Thane, the company combines B2B trade relationships with consumer outreach and develops tailored sales and marketing strategies for global travel brands.
Through the partnership, ExtraMile will focus on expanding TKWs DMC Europe’s B2B footprint across western and eastern India. The collaboration is also aimed at strengthening access to European travel experiences for travel advisors and designers across the two regions.
Sudhir Singh Gusain, Business Head, TKWs DMC Europe Ltd, said the company was pleased to partner with ExtraMile, highlighting its industry relationships and market understanding across western and eastern India as key factors in expanding the company’s B2B reach.
Harshad Hande, VP Partnerships & Communications, ExtraMile Representation, said the partnership would combine TKWs’ Scandinavian destination expertise and ground-handling capabilities with ExtraMile’s regional trade network and PR strategies, with a focus on driving sales for Northern European destinations among Indian travellers.
