The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has officially partnered with Mumbai Indians as the Official Tourist Destination Partner for the 2025 season. This marks the first-ever partnership of its kind in India, highlighting the Maldives’ dedication to strengthening its presence in a key source market. With cricket being the second most-watched sport worldwide, this collaboration aims to enhance the Maldives’ visibility among high-value travellers from India and beyond.
Mumbai Indians, the most successful IPL franchise with five championship titles, commands a massive fan base. Given India’s strong outbound tourism market, this partnership is expected to boost tourist arrivals from the region, increasing brand awareness and anticipation among Indian travellers. Visit Maldives has set an ambitious goal of attracting 200,000 Indian tourists in 2025, and this collaboration is a key step toward achieving that target.
The partnership will feature engaging campaigns, including digital promotions, on-ground activations, and exclusive experiences showcasing the Maldives as a premier luxury travel destination. Cricket fans will have the opportunity to explore the Maldives’ pristine beaches, world-class resorts, and unmatched hospitality through immersive brand collaborations with Mumbai Indians.
“This partnership with Mumbai Indians is a milestone moment for us,” said Ibrahim Shiuree, CEO & MD of Visit Maldives. “Cricket holds a special place in the hearts of millions in India, the Maldives, and beyond. By aligning with one of the most iconic cricket teams, we aim to inspire more Indian travellers to choose the Maldives for their vacations.”
With seamless connectivity via multiple direct flights from India, the Maldives remains a top choice for Indian tourists seeking luxury and relaxation. This strategic alliance with Mumbai Indians is expected to elevate the Maldives’ reputation, positioning it as a leading destination for Indian travellers and reinforcing its appeal in the competitive tourism industry.
