Concerned over the cancellations of bookings in the aftermath of a terror attack in Jammu and Kashmir, the tourism stakeholders in neighbouring Ladakh on Wednesday assured foreign and domestic tourists of safe travel in the Union Territory (UT) and urged the government to remove the region from the “misleading” travel advisories issued by several countries.
The stakeholders said the inclusion of Ladakh in such advisories appears to be based on outdated or misrepresented information and does not reflect the ground reality. They asserted that Ladakh remains peaceful and continues to welcome travellers from around the world.
“There is no security threat to tourists in Ladakh. The situation here is calm and completely safe. We request the Ministry of External Affairs to intervene and get Ladakh excluded from the international travel advisories that often club us with Jammu and Kashmir,” said Sonam Wangchuk, a prominent environmentalist and education reformist from Ladakh.
Local tour operators and hoteliers reported a sudden drop in bookings after advisories were updated post the Pahalgam terror attack in south Kashmir on April 22, which claimed 28 lives. Though Ladakh is geographically and administratively separate from Jammu and Kashmir, it is often included in travel restrictions issued by foreign governments.
“The misinformation impacts our economy directly, as tourism is the main livelihood for thousands here,” said Rigzin Samphel, a veteran travel operator based in Leh. “Ladakh is a serene, secure destination. Our infrastructure is strong, and our local administration is committed to ensuring the safety of every guest.”
The stakeholders also urged the Indian government to actively engage with embassies and international agencies to convey the actual situation and to promote Ladakh as a distinct and safe travel destination.
Ladakh, known for its dramatic landscapes, ancient monasteries, and vibrant local culture, attracts tourists from across the globe during its peak season between May and September.
Credits: PTI
