Egypt has launched a revamped visitor experience at the Giza pyramids, aiming to resolve long-standing complaints from tourists. The new system includes a dedicated ticket office, upgraded infrastructure, and a museum-like atmosphere. Visitors like Mariam Al-Gohary, returning after 15 years, noted the vast improvements, likening the site to major global attractions. April saw a nearly 24% increase in tourist numbers compared to the previous year, though the surge may also reflect broader tourism growth.
A central issue being addressed is the aggressive behavior of hawkers offering horse and camel rides. In the past, many tourists faced scams and harassment. Under the new system, these vendors have been relocated to a designated area away from the main entrance. While some hawkers have resisted the change, authorities continue to enforce new rules to ensure a smoother, safer experience for visitors. For first-timers, the separation of vendors significantly reduces the chances of being misled or overcharged.
Despite these efforts, the pyramids only attract around 2.5 million visitors a year—far less than comparable landmarks like Rome’s Colosseum, which welcomed over 12 million in 2023. Half of the pyramid visitors are Egyptian, indicating room for international growth. Tour operators and government officials stress the importance of steadily building global confidence and increasing foreign tourist numbers.
The overhaul of the Giza pyramids site reflects Egypt’s larger ambitions to revitalise its tourism industry. By modernizing access and tackling common visitor grievances, the country hopes to elevate the pyramids to their rightful place among the world’s most visited historical monuments.

