At Arabian Travel Market (ATM) 2025, Experience Abu Dhabi is presenting a dynamic showcase aligned with the event’s theme of ‘Developing Tomorrow’s Tourism Through Enhanced Connectivity’. The stand highlights key cultural and natural destinations across the emirate, with a spotlight on Saadiyat Cultural District—Abu Dhabi’s emerging global hub for cultural exchange—as well as the nature-rich Al Ain and Al Dhafra regions, known for their wellness, heritage, and adventure experiences.
Organised by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), the Experience Abu Dhabi stand is located in the Sheikh Saeed Hall and features activations and immersive experiences. It is supported by 73 key tourism and trade partners, including major stakeholders such as Etihad Airways, Miral, Yas Island, and various hospitality providers, coming together to position Abu Dhabi as a diverse, connected, and future-ready tourism destination.
The stand reflects Abu Dhabi’s broader Tourism Strategy 2030, which targets 39.3 million visitors annually, the creation of 178,000 tourism-related jobs, and an expansion to 50,000 hotel rooms. This long-term vision is designed to make tourism a cornerstone of economic growth, with a projected contribution of AED 90 billion to the emirate’s GDP by the end of the decade.
Through a mix of culture, innovation, and collaboration, Experience Abu Dhabi at ATM 2025 underscores the emirate’s ambition to shape the future of global tourism. It presents a compelling narrative of how Abu Dhabi is blending heritage with opportunity, forging deeper connections across markets, and offering travellers a richer, more sustainable experience.
