TBM Staff - Mumbai SOTC Travel’s consumer data reveals high travel intent especially during the festive season – across multiple segments driven by multigenerational families. West Bengal and East India feature as a key source markets for the Company and are witnessing over 50% surge in demand YoY for Durga Pujo Holidays. Therefore, with a focused intent to maximise on the significant demand, SOTC Travel, has unveiled its new campaign targeting the Pujo season.
The Company’s consumer insights highlight that art, culture and poetry are core to a quintessential Bengali traveller. Keeping this in mind, SOTC Travel’s Durga Pujo brand film features a Bengali family, where each member describes their perfect holiday and how they would plan each day of Durga Pujo.
SOTC Travel’s campaign is being extensively promoted across digital & social platforms, primarily YouTube, Facebook and Instagram.
Daniel D’souza President & Country Head – Holidays, SOTC Travel said, “West Bengal and East India are leading source markets for us, and we are witnessing over 50% surge in demand YoY for festive travel for the upcoming Durga Pujo season. Also, with schools and offices closing for Pujo break, the most awaited festive season makes for an opportune time to take a much needed holiday with loved ones. To cater to our customers from these valuable markets, we have carefully designed holidays to domestic and international destinations, based on their unique preferences. We have added special touches like a Bengali speaking Tour Manager, special Bengali cuisine for our customers from Kolkata; also guaranteed departures from Kolkata for our Durga Pujo special tours. Our tours come with Best Price Guarantee, discounts up to Rs. 60,000/- per family, on spot offers and gifts on booking. This is our gift to our Bengali customers – enabling them to indulge in their passion for travel while celebrating their favourite festival.”
