TBM Staff - Mumbai The Suba Group started operations in the mid-nineties with its first hotel in Colaba, Mumbai. With the remarkable success of Suba Palace in the south of Mumbai, two more hotels, Suba Galaxy and Suba International, were set up in Andheri, the western suburbs of Mumbai. This expansion followed in the cities of Gujarat like Ahmedabad, Vadodara and Dahej.
The company today manages over 50 hotels and resorts over 30 destinations under the Suba, Click, Clarks Collection, Clarks Resort, Click Collection, GenX and RnB brands.
Rajan Kalra, Director Sales, Suba Group says, “As the mindset of consumers is shifting towards quality and better experiences, non-metro markets are set to play an important role in the expansion of Suba Group with discovering and promoting smaller cities, increasing brand awareness and loyalty in these diverse settings. Most of our hotels operate with smaller inventories, which has turned out to be advantageous for us in today’s Covid times, to cater to guests that are looking for boutique hotels that do not require them to share facilities with people outside their family bubble assuring a higher degree of privacy and safety”.
Suba Group manifests The Clarks Resort, Pushkar as an ideal ‘Destination Wedding’ resort in Rajasthan. On the western side of the Aravalli Mountains, sharing its borders with the Thar Desert, lies the city of Pushkar. It is a city of great importance, frequently described in the Puranas like the Ramayana and Mahabharata, and thus unsurprisingly home to numerous temples and holy sites. Overlooking the towering Aravalli Hills, our luxury resort in Pushkar, Clarks Resort, offers magnificent views of the sunsets from the private balconies of our accommodations. Our tent themed resort’s interiors are inspired by the Rajput heritage and era. Our resort in Pushkar offers 4 luxurious room categories decked with extravagant decor and amenities that will make even kings jealous.
The lawns can accommodate a crowd of up to 1500 people at once while the banquet hall can accommodate a crowd of up 200 people at once.From facilities like a swimming pool, lavish grounds, a mini zoo and a multicuisine restaurant to events like a campfire under the starry sky and watching the traditional Ghoomar dance performed by the folk dancers to keep you immersed throughout your stay, Clarks Resort, Pushkar pampers you to an experience straight out of a fairytale.
Explaining the Group’s sales strategy, Rajan concludes, “We are working on a balanced customer base of Corporates, Wedding planners, Event companies & Travel agencies . Our offers cater to each segment of customers and we are happy to customise and tailor-make our offering for each of our partners”.
