TBM Staff - Mumbai Celebrating an increase of 23.7% in visitors is vital, but it’s even more important to invest those gains in local communities and empower Jamaicans to reap the rewards.
“Jamaica’s tourism surge has no ceiling”, declares the Prime Minister, citing the island’s kaleidoscope of attractions as the key to surpassing historic numbers.
Jamaica’s focus on tourism paid off in 2023 with a haul of awards such as ‘Caribbean’s Best Culinary Destination’, ‘World’s Best Cruise Destination’, and ‘World’s Best Family Destination’.
Sangster International Airport (SIA), the newly crowned ‘Caribbean Airport of the Year’, boasts a digital facelift, upgraded services, and a Bob Marley dining haven.
Hon. Edmund Bartlett, Jamaica’s Tourism Minister, sees the Ian Fleming International Airport as a global branding goldmine. Despite its namesake not being Jamaican, the airport’s association with the iconic James Bond franchise and its international recognition hold marketing potential that promote Jamaica.
“Transforming the Boscobel Aerodrome into the Ian Fleming International Airport isn’t just a facelift,” declared Mr. Bartlett. “It’s a powerful marketing magnet, drawing in fans of the iconic James Bond and paying a fitting tribute to the author who found inspiration in Jamaica’s shores.”
By capitalizing on the international fame of James Bond, the island transforms into a marketing magnet, attracting a wave of travelers and adventure seekers.
