VFS Global has been appointed as the destination representation partner for CzechTourism in India, a strategic move aimed at showcasing Czechia’s rich travel offerings to Indian audiences. This collaboration will see VFS Global spearheading marketing, public relations, and trade engagement efforts to boost tourist arrivals and strengthen Czechia’s image as a premier European destination for Indian travellers.
Czechia offers a wide spectrum of experiences—from fairytale castles and historic towns to UNESCO heritage sites and vibrant cultural festivals. Indian travellers can enjoy the country’s deep-rooted traditions, sample authentic Czech cuisine, and sip on world-famous Czech beer or local wines. The blend of heritage, gastronomy, and scenic beauty makes Czechia a compelling choice for those seeking immersive and meaningful travel experiences.
Jana Štumpová Konicarová of CzechTourism expressed enthusiasm over the continued partnership, noting that over 80,000 Indian tourists visited Czechia in 2024 alone. She highlighted the growing interest among Indian travellers in Czechia’s cities and countryside, and emphasised the goal of inspiring more people to explore the country’s unique blend of history and natural charm.
Barbara Andelová added that the collaboration will allow CzechTourism to strengthen ties with India’s travel trade and media, while G.B. Srithar from VFS Global highlighted the alignment with their mission to promote tourism happiness. With Indian tourists seeking culture-rich, authentic destinations, Czechia is well-positioned to become a top choice in Europe.
