To commemorate Singapore’s 60th year of independence, the Singapore Airlines (SIA) Group has unveiled an SG60-themed campaign titled Celebrating with Singapore. Running from April to December 2025, the campaign includes attractive fare deals on Singapore Airlines and Scoot, bonus KrisFlyer miles, and exclusive discounts through KrisShop, Kris+, and Pelago. Special SG60 promotions will also be available during upcoming Spontaneous Escapes events.
In-flight experiences will reflect the nation’s cultural heritage through curated content on KrisWorld and iconic Singaporean cuisine featured on selected flights and in SilverKris lounges. The initiative aims to blend national pride with customer delight, offering both locals and international travellers a unique opportunity to engage with Singapore’s rich culture during the milestone celebration.
The SIA Group is also launching a fundraising campaign targeting USD 1.3 million, which it will match dollar-for-dollar, totaling USD 2.6 million in donations to AWWA and Rainbow Centre. These agencies support children and youth with developmental needs and disabilities, reinforcing SIA’s long-standing commitment to giving back to the community.
Furthering its social outreach, SIA will host a special two-day SIA Cares Open House in July. The event will provide over 600 beneficiaries from various backgrounds—youth at risk, the differently abled, and disadvantaged communities—a rare behind-the-scenes tour of the airline’s training centre. This inclusive initiative reflects the airline’s deep ties with the community and its vision to celebrate SG60 with purpose.
