The Outbound Tour Operators Association of India (OTOAI) has condemned the heinous and cowardly terrorist attack on innocent tourists in Pahalgam, Jammu & Kashmir.
This tragic incident—one of the first such direct attacks on tourists in the region in many years— is both shocking and heartbreaking. Tourism is more than just travel; it is a powerful tool that connects people, fosters cultural understanding, and builds bridges between communities. Any violence directed at travelers is not only an attack on individuals but an assault on the spirit of global unity and peace.
“Our deepest condolences are with the victims and their families in this time of immense sorrow. We urge the authorities to take immediate and decisive action to bring the perpetrators to justice and ensure the safety and security of all tourists visiting Jammu & Kashmir,” the association’s in a letter signed by President Himanshu Patil reads.
“OTOAI stands in solidarity with the people of Jammu & Kashmir and the tourism industry at large. We remain committed to promoting safe, responsible, and resilient tourism and call upon all stakeholders to unite in the face of such tragic events,” the association added.
