Israel is setting ambitious targets for tourism growth, with a focus on increasing Indian arrivals and boosting overall visitor numbers. Speaking on the potential of the Indian market, Haim Katz, Tourism Minister of Israel, during his visit to India, emphasised the goal of steadily growing inbound tourism.
In 2019, Israel welcomed approximately 81,000 visitors from India. However, given the challenges of recent years, expectations for 2025 are currently set at 50,000, with hopes of doubling 2019’s figures by 2026. “India holds immense potential, and we have much to offer—from breath-taking landscapes and religious sites to rich traditions, exquisite cuisine, and the Dead Sea experience,” he added.
Israel is actively working on tailoring its marketing strategies for different regions. He acknowledged the need for a country-specific approach. “Selling Israel to the United States is different from selling it to India. We must communicate in each country’s language,” he stated. Notably, 40% of Israel’s tourists hail from the U.S., totalling over a million visitors annually.
A major factor in Israel’s tourism revival is the return of international airlines. “In 2024, despite ongoing conflicts, we welcomed nearly a million visitors,” the official noted. Airlines such as Lufthansa, Air France, and British Airways are resuming operations, while low-cost carriers and Air India are expected to follow suit. Air India is set to resume direct flights from Delhi on March 2, and is exploring options for Mumbai.
Israel is optimistic about its tourism resurgence, with major airlines like Delta planning to restart operations in April. The official emphasised that the country remains a safe destination, urging travellers to rediscover its unique offerings. With dedicated marketing efforts and enhanced air connectivity, Israel aims to establish itself as a prime travel destination for Indian tourists and beyond in the coming years.
After the US, Britain France, Germany, the Philippines and Russia are the top tourism source markets for Israel.
