Chalet Hotels Limited (CHL) has officially unveiled ATHIVA Hotels & Resorts, its new premium lifestyle brand, beginning with more than 900 rooms across six properties. The name “ATHIVA,” drawn from the Sanskrit term for abundance, embodies the brand’s core philosophy of joy, wellness, and sustainability. It reflects CHL’s vision to deliver not just luxury but meaningful, experience-rich stays that offer “the assurance of the expected and the joy of the unexpected.” This marks a significant step in CHL’s evolution from a hospitality operator to a lifestyle brand creator rooted in contemporary Indian values.
ATHIVA makes its debut with the transformation of the renowned The Dukes Retreat in Khandala into ATHIVA Resort & Spa, Khandala. The reimagined property features 147 rooms, including 11 elegant suites, blending refined design with local authenticity. Focused on conscious luxury, the resort integrates eco-friendly practices with serene wellness experiences, creating a sanctuary for leisure and business travellers alike. This transformation sets the tone for future ATHIVA properties, emphasising experiential living and emotional connection.
In addition to Khandala, Chalet Hotels plans to convert five more properties under the ATHIVA brand over time. These include a renovated business hotel in Navi Mumbai, The Resort at Aksa Beach, and three upcoming greenfield projects—two in Goa and one in Thiruvananthapuram. With an initial portfolio exceeding 900 rooms and ambitions to double capacity within three years, ATHIVA represents a strategic and disciplined expansion that merges lifestyle branding with operational excellence across India’s hospitality landscape.
Dr. Sanjay Sethi, Managing Director & CEO of Chalet Hotels Ltd., described ATHIVA as a brand crafted for modern India’s diverse travellers—whether business, leisure, or MICE segments. He highlighted that the brand aims to balance trust and innovation, combining Chalet’s reputation for quality with a heart-led approach to hospitality. Each stay will focus on joy, wellness, and care—principles that form the backbone of ATHIVA’s guest promise.
ATHIVA introduces a set of signature guest experiences that break away from conventional hospitality norms. Concepts such as Breakfast@Anytime, Binge Box (healthy snack alternatives), Dollops of Joy (surprise treats), and Local Immersions (authentic cultural touchpoints) redefine flexibility and personalisation in the travel experience. These features reflect a deep understanding of millennial and Gen Z travellers who prioritize freedom, discovery, and emotional connection over traditional luxury markers.
At its core, ATHIVA is committed to sustainability and wellness as intrinsic values. Each property integrates energy-efficient designs, waste-conscious operations, local sourcing, and community partnerships through CHL’s Parivartan initiative. This ensures that every guest experience contributes to environmental preservation and local empowerment. As India’s young, experience-seeking travellers continue to reshape hospitality demand, ATHIVA stands poised to lead a new chapter in Indian tourism—one where joy, care, and sustainability meet in abundant harmony.
