It’s that time of the year when most of the Indian travel trade bodies are headed to their annual
conventions. Early in October, the Indian Association of Tour Operators (IATO) concluded their 39th Annual Convention in Bhopal. And only last week, the Adventure Tour Operators Association of India (ATOAI) were headed to Tawang for their Convention that was scheduled from December 3 – 8, a long six-day affair, and now, Travel Agents Federation of India (TAFI) is headed to Vietnam next month for the same.
Trade body annual conventions are a great platform to get a good peek into where their respective representative sectors stand, discuss issues at hand, draw up a strategy for the sector to chart a better future, and for the association itself to remain relevant in the ever-evolving market place and to the needs and requirements of their members.
These annual gatherings are also occasions where the associations should look at creating an efficient, well-oiled and thoroughly synergised path forward for their sectors in close co-ordination with the government policies, policy-makers and their aspirations or target from the sector. This is particularly true for trade bodies such as IATO and ATOAI, among others, for the very fact that for tourism, particularly inbound and sub- sectors like Adventure, MICE, etc., to thrive, there needs to be very active co-ordination mechanism between the public and private sectors.
Tourism is a pretty much private sector-led enterprise, but cannot do much on its own if not supported by the political and bureaucratic will. The sooner it is understood, especially by the policy-makers, the better it is. Conventions will go a long way in charting the right course for the sector’s successful role for the ambitious Amrit-kaa ltourism target that seeks Adventure Tourism to contribute USD 800 billion or the targeted USD 3 trillion tourism economy by 2047.
IATO’s, ATOAI’s, or ADTOI’s, such Conventions’ success or failure greatly hinge on the fact that how successful have they been in driving these messages home with real tangible results on the ground, and not merely the bureaucratic or political lip services that these events get.
Shayan Mallick
shayan.mallick02@gmail.com