Tag Archives: Ladakh

The Sonmarg Tunnel will enhance connectivity in Jammu and Kashmir.

J&K becoming hub of tunnels, bridges & ropeways, says PM while inaugurating Sonmarg Tunnel

Prime Minister Narendra Modi on Monday said that Jammu and Kashmir is becoming a hub of tunnels, bridges and ropeways, adding that the world’s highest tunnel, railroad bridge and rail lines are being built here.

The Prime Minister was speaking after inaugurating the newly constructed Z-Morh tunnel in Sonamarg located in Jammu and Kashmir.
The Prime Minister said that the world is in awe after witnessing the marvellous engineering of the Chenab Bridge.

Addressing the inaugural ceremony of the Sonamarg Tunnel, PM Modi said, “Our Jammu and Kashmir is becoming a hub of tunnels, bridges and ropeways. The highest tunnel in the world is being built here. The highest railroad bridge in the world is being built here. The highest rail lines in the world are being built here. The world is in awe after seeing the engineering of the Chenab Bridge.”

PM Modi said that there’s a time for everything, and all things will happen in its designated time. As PM Modi inaugurated the Sonamarg Tunnel today, he said that he has come here as ‘sevak‘.

“Today I came here as ‘sevak’ in between you. A few days ago I got the opportunity to lay the foundation stone of your own railway division in Jammu. This was your very old demand. Today I have got the opportunity to hand over the Sonamarg Tunnel to the country. One more long-pending demand has been fulfilled. This is Modi, ‘wada karta hai to nibhata hai’. There’s a time for everything, and all things will happen in due course. When I speak about Sonarmarg Tunnel, this will ease the life of people of Kargil and Leh. This tunnel will reduce the hardships of the people of J-K and Ladakh,” the Prime Minister said.

He said, “Two days ago, our CM has shared some pictures, after seeing those pictures, I was excited to come between you people. When I worked as BJP worker, I had to come frequently. I have spent a lot of time here, whether Sonamarg, Gulmarg, Baramulla or Ganderbal. We used to travel several kilometres on foot for hours and the snowfall used to be very heavy even then. But the warmth of the people of Jammu and Kashmir is such that we did not feel the cold. Today is a very special day, as every corner of state is in a festive mood. From today, Maha Kumbh has started in Prayagraj, crores of people have come for holy dip. The whole India is celebrating Lohri, Makar Sankranti, Pongal, Magh Bihu. I wish for all success of all.”

Highlighting that this weather is called ‘Chilla-i-Kalan’ in the valley, the Prime Minister stated that this weather brings new opportunities for tourist destinations like Sonamarg, as tourists from all over the country are flocking here.

PM Modi said, “This time of the year is of Chilla-i-Kalan here in the valley. This weather brings new opportunities for tourist destinations like Sonamarg. Tourists from all over the country are coming here. The work of this tunnel was actually started in 2015 only, when our party came into government. I am happy that this tunnel is completed in our government. This tunnel will bring various tourism opportunities in Sonamarg.”

“Now, Kashmir is being connected with railways. People are happy with the developmental works. Schools and colleges are being constructed. This is the new Jammu and Kashmir. The whole nation is engaged into making India a developed nation. It is possible when no part of the family is left in the race of development. For this, our government with a resolution of Sabka Saath Sabka Vikas is working,” he added.

The Sonamarg Tunnel project, around 12 km long, has been constructed at a cost of over INR 2,700 crore.

It comprises the Sonamarg main tunnel of 6.4 km in length, an egress tunnel and approach roads. Situated at an altitude of over 8,650 feet above sea level, it will enhance all-weather connectivity between Srinagar and Sonamarg enroute to Leh, bypassing landslide and avalanche routes and ensuring safer and uninterrupted access to the strategically critical Ladakh region.

The newly inaugurated Sonamarg tunnel will also promote tourism by transforming Sonamarg into a year-round destination, boosting winter tourism, adventure sports, and local livelihoods.

Along with the Zojila Tunnel, set for completion by 2028, it will reduce the route length from 49 km to 43 km and boost vehicle speed from 30 km/hr to 70 km/hr, ensuring seamless NH-1 connectivity between Srinagar Valley and Ladakh.

This enhanced connectivity will boost defence logistics, and drive economic growth and socio-cultural integration across Jammu and Kashmir and Ladakh. (Source: ANI)

Ladakh sees rise in international tourists

 

 

Ladakh has seen a notable increase in international tourist arrivals, especially from Israel, while domestic footfall has declined this year. Israeli tourists, many of whom visit after completing military service, are drawn to Ladakh’s serene and offbeat environment. Popular areas like Changspa, known for its Jewish House, have become hotspots for these visitors.

 

According to local travel agents, the rise in international tourism is attributed to Ladakh’s appeal as a tranquil, immersive destination. However, domestic tourism has declined, with factors like high travel costs, expensive accommodations, and steep airfare playing a role. Domestic tourists, focused more on sightseeing, are now opting for more accessible and affordable destinations.

 

Tourism trends show that international visitors, particularly from Israel, prefer quieter, less crowded places. However, local stakeholders have raised concerns about unregulated tourism activities, such as tourists trekking without guides, especially in remote areas like the Markha Valley. Travel agents believe that mandatory guide regulations could help improve the quality of tourism in Ladakh.

 

Despite the changing patterns, Ladakh remains a diverse destination attracting both domestic and international travellers. However, local businesses are advocating for sustainable growth and better management to preserve the region’s charm and ensure quality tourism experiences.

Thomas Cook India launches store in Kolkata’s New Town

With a strategic intent to capitalise on the strong and growing demand from Kolkata, Thomas Cook (India) Limited has inaugurated a new branch in the high potential market of New Town and its surrounding catchments.

In addition to the customers from the city of Kolkata, the new branch will also service customers from the surrounding catchments of Action Area 1, 2 and 3 and Rajarhat. The new outlet expands Thomas Cook India’s network to 8 locations in the city and state.
New Town’s position as an important market offers a range of valuable consumer segments including – business professionals, families, couples, Young India’s millennials & Gen Z, and seniors alike.

Thomas Cook’s new outlet offers end-to-end travel services: International & Domestic Holidays (Group Tours, Personalised holidays, Cruises, etc.), Value Added Services like Travel Insurance, etc.

Kolkata Travel Trends for the festive season
• Top destinations:
o International: Japan, Europe’s Switzerland, France, Finland, Spain-Portugal, Czech Republic-Hungary, Australia, Finland & Scandinavia and Kenya
o Domestic: Kashmir, Ladakh, Himachal, Andamans, North-East
• Holiday duration has increased from 3 days to 5 – 8 days for short trips; from 5 days to 10 -15 days for longer trips
• Emergence of fresh new destinations: Azerbaijan, Georgia, Uzbekistan, Kazakhstan, Vietnam, Japan and South Korea
• Top traveller segments: Multi-generational families, couples, Young India’s millennials & GenZ, GenS (seniors)
• Top source markets for Pujo Tourism: West Bengal Cities like Kolkata, Siliguri & Durgapur & adjoining States Assam, Bihar, Jharkhand & Odisha

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Kolkata is an important source market for us, and we deeply value our discerning customers who are passionate about travelling! Durga Pujo is a very special festival for our customers from the City of Joy and so, we have selected this Pujo season for the inauguration of our Gold Circle Partner franchise outlet in New Town. This central location will offer easy access and seamless services – right to our customers’ doorstep! We have introduced a range of unique tours designed to delight our Bengali customers this festive season.

On behalf of my Team, I extend a warm welcome and special Pujo greetings to our Kolkata customers, and look forward to helping them plan memorable holidays, both domestic and international.”

 

Kolkata emerges as key source market for SOTC with 21% surge for premium destinations

SOTC Travel has released data on East India travel trends. Interestingly, the data highlights Kolkata’s position as a key source market for SOTC travel – with demand from not only the city, but also neighboring regions, powering the company’s growth trajectory.

The company is witnessing a strong demand uptick of 21% YoY for premium destinations including Europe (Switzerland, France, Spain, Portugal, and Scandinavia), Japan and South Korea.

West Bengal/Kolkata Travel Trends
• Increased travel intent in 2024: 21% YoY
• Desire for multiple trips: 25% higher compared to last year
• Higher spends: 15-20% compared to last year
• Top destinations
o Domestic: Kashmir, Ladakh, Chardham, Sikkim, Andamans, Bhutan & Sri Lanka
o International: Europe, Scandinavia, Vietnam, Bali, Singapore – Malaysia, Georgia, Japan
o New emerging: Azerbaijan & South Korea
• Strong demand for spiritual journeys and darshans – Ayodhya and Char Dham
• Unique preferences: high interest for experiential holidays, domestic cruises, safaris and biking trips
• Top customer segments: multi-generational families, millennials & Gen Z
• Top selling products: Bali Te Gurga Pujo – Bali, Osadharon Vietnam – Vietnam, Japan Ne Sarod Utsov – Japan, Asia Te Hoi Choi Songe Thailand – Singapore – Malaysia & Thailand, Bishyokor Purbo Europe – East Europe, Apurbo France O Swiss – France & Swiss Delight, Shundor Europe – Belgium – Swiss – Germany among others.

Daniel D’souza, President and Country Head – Holidays, SOTC Travel said “Kolkata continues to be one of our top source markets with an increase in demand of over 21% YoY from this region. The summer season has witnessed strong growth across both international and domestic destinations 23% vs last year.

What is interesting is that traditionally, travelers from West Bengal and East India used to spend time with their families during the Pujo season, whereas today’s travelers are clearly travelling –to celebrate the festival with their families. To cater to this growing demand we have introduced a specially designed Pujo portfolio with over 35 tours across group escorted tours and customised options.”

SOTC is an Indian-grown entrepreneurial brand with a legacy of 75 years, pioneering group escorted tours in the country. The Company firmly believes that today, ‘No one understands the Indian Traveller better than SOTC’

 

DGCA hikes levy on airlines for funding RCS by INR 500

The levy on scheduled flights being operated within India to fund the Regional Air Connectivity Fund has been increased to INR 6,500 per departure of an eligible flight from the existing rate of Rs 6,000, starting May 1, reports Business Today.

The decision was taken after a joint review by the Ministry of Civil Aviation (MoCA) with the airlines represented by the Federation of Indian Airlines (FIA).

The levy is charged on each departure of flights on aircraft having MTOW (maximum take-off weight) above 40 tonnes, except for routes in Himachal Pradesh, Uttarakhand and Ladakh, Jammu and Kashmir, Andaman and Nicobar Islands, and Lakshadweep.

The MoCA launched the Regional Connectivity Scheme (RCS) UDAN (Ude Desh ka Aam Nagrik) in October 2016 to enhance regional air connectivity from unserved and underserved airports in the country and make air travel affordable to the masses. (Source: Business Today)

ATOAI, Hanifl & IMF conduct Adventure Guide Training Programme

The Adventure Tour Operators Association of India (ATOAI) in partnership with the Hanifl Centre and Indian Mountaineering Foundation (IMF), has concluded its Adventure Guide Training Programme, an initiative aimed at empowering industry professionals with cutting-edge skills and knowledge to excel in the dynamic world of adventure tourism.

The programme spanning four days was conducted in three batches at the Indian Mountaineering Foundation (IMF) from April 10 to April 21, 2024. The programme brought together adventure guides and industry stakeholders from various parts of the country; Andhra Pradesh, Assam, Gujarat, Haryana, Himachal Pradesh, Karnataka, Kerala, Rajasthan, Maharashtra, Jharkhand, Tamil Nadu, Ladakh, Uttar Pradesh, Uttarakhand and West Bengal.

The seasoned experts from the Hanifl Centre had prepared a comprehensive curriculum encompassing various aspects of adventure guiding such as Wilderness First aid, Cardiopulmonary Resuscitation (CPR), Leave No Trace (LNT), Risk management, Leadership, sustainability and environmental conservation. They engaged in a combination of theoretical sessions, practical workshops and field exercises, gaining hands-on experience and exposure to real-world scenarios to hone their skills. Industry veterans and subject matter experts shared valuable insights, best practices and anecdotes, enhancing the learning journey and motivating participants to pursue excellence.

Ajeet Bajaj, President, ATOAI, expressed his delight at the overwhelming response and the caliber of participants in the programme. He remarked, “The Adventure Guide Training Programme serves as a cornerstone in our efforts to elevate the standards of adventure tourism in India. By providing guides with vital skills and cultivating a professional ethos, we are not just improving the safety of adventure tourists but also bolstering the sustainable advancement of the industry. ATOAI is grateful to Mr. Akshay Shah, Director Hanifl Centre and Col. Vijay Singh, VSM, President, Indian Mountaineering Foundation for their support.”

In addition to enhancing technical competencies, the programme emphasised the importance of responsible tourism practices, environmental stewardship, and cultural sensitivity. Participants were encouraged to uphold ethical standards, respect local communities, and minimize their ecological footprint, aligning with ATOAI’s commitment to promoting sustainable adventure tourism.

Participants were awarded 4 international certificates: Wilderness First Aid (WFA), Epinephrine Auto-Injector (EAI), Cardiopulmonary Resuscitation (CPR) and Leave No Trace (LNT) Awareness Certificate.

As the adventure tourism sector continues to thrive in India, ATOAI remains committed to its mission to nurture a skilled workforce capable of providing exceptional experiences, while maintaining the highest standards of safety, professionalism and sustainability.

ATOAI endeavors to conduct similar events in all adventure tourism hubs, commencing from July 2024.