TBM Staff - Mumbai
ixigo has announced Indian cricket icon Rohit Sharma as the brand ambassador for its trains app. This strategic collaboration aims to amplify ixigo’s reach nationwide, positioning it as the ultimate platform for seamless, innovative, and reliable train travel experiences.
In a groundbreaking advertisement, Rohit Sharma takes on the role of a rapping ticketman, showcasing ixigo Trains’ unique features through a humorous and energetic rap. The ad highlights key offerings such as real-time train updates, live running status, ticket availability, confirmation chances, and hassle-free booking, underscoring ixigo Trains as the one-stop solution for modern travellers. The campaign will roll out across television, digital platforms, and outdoor media, combining creativity with Rohit’s star power to engage audiences nationwide.
ixigo Trains continues to revolutionise the train travel experience with customer-centric innovations, including free cancellations, food delivery on trains, travel guarantees for confirmed seats, and instant refunds. These features reinforce its position as an indispensable travel companion for millions of Indians seeking reliable and stress-free journeys.
Expressing his enthusiasm, Dinesh Kumar Kotha, CEO, ixigo Trains, shared, “We’re thrilled to welcome Rohit Sharma to the ixigo family. His leadership and excellence align with our brand values, and his immense popularity ensures a deeper connection with our audience. Together, we aim to inspire and redefine the train travel experience for all Indians.” Rohit Sharma echoed the sentiment, stating his pride in joining a brand that has transformed train travel with innovative solutions, ensuring a seamless journey for travellers across the country.
