TBM Staff - Mumbai
The 12th edition of the International Tourism Mart (ITM) will take place from November 26th to 29th, 2024, in Kaziranga, Assam. Organised by the Ministry of Tourism, Government of India, the event aims to showcase the tourism potential of the North Eastern region for both domestic and international audiences. This annual event serves as a platform for collaboration among tourism businesses and entrepreneurs from the eight North Eastern States—Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim.
Kaziranga, known for its UNESCO-listed Kaziranga National Park and rich biodiversity, will provide the perfect backdrop for the event. The park, home to the iconic one-horned rhino, adds significant appeal to the Mart. The event will see approximately 400 participants, including tour operators, hoteliers, homestay owners, tourism service providers, and media personnel, alongside government officials and international students.
The event will feature several activities such as presentations by state governments, business-to-business (B2B) meetings, panel discussions, food demonstrations, cultural evenings, and a North East Bazaar. Key technical visits will include the Charaideo Moidam, Kaziranga National Park, Hathikuli Tea Estate, and the Orchid and Biodiversity Park. These activities will provide attendees with first-hand exposure to the region’s rich cultural and ecological heritage.
Kaziranga’s ITM 2024 will also emphasise sustainability, aligning with the Ministry of Tourism’s Travel for Life initiative. The event will adopt energy-efficient practices, reduce single-use plastics, and provide shuttle transportation to minimise environmental impact. This commitment to sustainable tourism aims to leave a lasting, positive legacy while promoting the region’s tourism potential.
By highlighting the unique cultures, traditions, and natural beauty of the North Eastern region, ITM 2024 will provide valuable insights to global influencers and international students studying in the area, enhancing cross-cultural awareness and collaboration in tourism.
