TBM Staff - Mumbai I recently embarked on an extraordinary media familiarization trip to Israel, curated by Israel Ministry of Tourism, and accompanied by participants from India, the United States, Canada, the Philippines, France, Germany, Sweden, Italy, Spain, and Austria. Together, we explored the bustling cities of Jerusalem and Tel Aviv while attending the International Mediterranean Tourism Market (IMTM) TLV 2024.
This trip, which took place from April 2-7, 2024, allowed me to experience Israel’s rich cultural heritage and contemporary attractions, including its exceptional gastronomy scene. It was an immersive journey through the country’s varied history and vibrant modernity, creating an unforgettable experience for travelers seeking both tradition and innovation.
April 2: Arrivals in Jerusalem
Our journey began with a six-hour flight from Indira Gandhi International Airport, Delhi to Ben Gurion International Airport, named after Israel’s first prime minister. Situated near Lod, just outside of Tel Aviv, the airport served as our gateway to the adventure. Upon arrival, we were warmly welcomed by our tour guide and driver before heading to Jerusalem. We checked into the luxurious Orient Hotel by Isrotel Exclusive Collection, our peaceful base for the next few days.
April 3: IMTM & Jerusalem
After enjoying a delicious Mediterranean breakfast at the Orient Hotel, we made our way to Tel Aviv for IMTM 2024 at The Expo TLV Center. This event provided an invaluable platform for travel industry professionals to connect with global leaders and explore emerging trends in Mediterranean tourism. The half-day event offered fruitful networking opportunities and insights to help travel agents thrive in an ever-changing market.
Later, we visited Castel Winery for a delightful wine-tasting experience surrounded by picturesque vineyards. The relaxed afternoon included learning about the winery’s history and wine-making process while soaking in the beautiful surroundings.
Returning to Jerusalem, we explored Thinkers Distillery and took part in a tasting tour of the bustling Mahane Yehuda market. This culinary journey allowed us to savor local flavors and immerse ourselves in the lively market atmosphere.
April 4: Unveiling Jerusalem’s Treasures
We kicked off the day by exploring Zedekiah’s Cave, also known as King Solomon’s Quarries. This site is renowned for its intriguing history and aura of mystery. While there, we enjoyed a mesmerizing audio-visual laser show that added a whole new dimension to the experience.
One of the most memorable moments of the day was our journey through the Old City of Jerusalem, where we wandered through ancient streets and uncovered hidden treasures and sacred sites.
For Jews, the Western Wall holds immense spiritual significance as it is close to the Holy of Holies in the Temple Mount. Our exploration of the ruins of Robinson’s Arch, which once supported a staircase leading to the Temple, also deepened our understanding of Jewish heritage.
As we moved through the Jewish Quarter, we admired the Western Cardo Mosaic, which is a testament to the area’s historical importance.
For Christians, our visit to the Church of the Holy Sepulchre, where the crucifixion and resurrection of Jesus are believed to have occurred, was a profound spiritual experience.
For Muslims, the Old City is home to sites like the Dome of the Rock and Al-Aqsa Mosque, both significant to the Islamic faith due to their connection to the Prophet Muhammad’s night journey.
The Tower of David Museum, located near the Jaffa Gate, offers an engaging look at Jerusalem’s history through exhibits and multimedia displays. As you wander the museum, enjoy the ancient stone architecture and stunning views of the city from the towers.
After exploring the city’s quarters, we had time to leisurely browse the markets for jewelry, Mediterranean food, souvenirs, and other treasures. This time allowed us to fully absorb the unique atmosphere of the Old City and appreciate its rich tapestry of history and culture.
After an early dinner at Chakra restaurant, hosted by Yael Golan, we toured the National Library. The library holds 4.5 million books and items, showcasing Israel’s literary and cultural heritage.
Exploring the vast halls gave us insight into the country’s history and culture through its archives. The meticulous preservation ensures these materials remain accessible for generations. Our visit was made even more special by the opening event of the “Open House Festival.”
April 5: Dead Sea & Drive to Tel Aviv
We began our day early to admire the breathtaking beauty of the Dead Sea. The adventure started with a brief hike in En Gedi Nature Reserve with stunning views of desert landscapes and lush oases.
It was followed by a short visit to the AHAVA Visitors Center where we learned about the production of skincare products using Dead Sea salt and mud. It was fascinating to see how AHAVA uses natural resources and modern techniques to create high-quality mineral-rich products.
Floating in the Dead Sea’s mineral-rich waters was a truly calming and refreshing experience. We enjoyed the peace and quiet at the Milos Dead Sea Hotel’s private beach, soaking in the soothing surroundings. The gentle, buoyant waters made us feel renewed, and lunch at the hotel was a treat with stunning views of the Dead Sea and delicious local cuisine.
After delectable lunch, we continued our journey to Tel Aviv. We enjoyed a delightful dinner at Onza restaurant before checking into the Alberto Hotel, marking the start of the next phase of our trip. Part of the Isrotel Design group, Alberto Hotel is located in the heart of Tel Aviv, near the lively Rothschild area. The hotel’s prime location offered easy access to Tel Aviv’s vibrant nightlife, which truly comes alive in the evenings with people eager to relax and enjoy music in an electrifying atmosphere.
April 6: Experiencing Tel Aviv
Tel Aviv’s artistic and cultural scene was on display during our street art tour of Florentin, Neve Tzedek, and the American Colony. The city turned into an open-air gallery, showcasing the talent of local artists through vivid graffiti and murals.
A sunset yoga session at Charles Clore Park offered a peaceful moment by the sea.
Delicious Dinner at Yulia restaurant showcased Tel Aviv’s culinary excellence.
The Tel Aviv nightlife tour was enchanting, immersing us in the city’s dynamic energy after dark. As the night progressed, the lively music and vibrant atmosphere drew us into the city’s energetic nightlife scene. We explored popular bars and clubs, mingling with locals and reveling in the excitement. This experience emphasized Tel Aviv’s reputation as a city that never sleeps.
April 7: Tel Aviv and Departure
On our final day, we visited the beautiful R48 hotel and garden, followed by a leisurely stroll through Meir Park and the newly opened Pride Center.
In the afternoon, we wandered through Jaffa Flea Market and Old Jaffa, savoring a tasting tour against the backdrop of the sunset. The blend of history and modernity added to the experience. Later, we had free time at Jaffa port, where we soaked in the area’s charm and character.
Following this tour, my time in Israel drew to a close as I made my way to Ben Gurion Airport. As I prepared to leave Israel, I reflected on the vibrant and captivating journey I had experienced. Israel’s seamless blend of ancient heritage and contemporary energy creates a unique and exciting destination for travelers. Although I only visited two cities, I left wanting more.
Special thanks to the Israel Ministry of Tourism, Mumbai office, for facilitating an unforgettable journey through the country’s rich culture and landscapes.
“Until next time.” This phrase perfectly captured my feelings as I departed Israel. It’s not a farewell, but a promise to return and continue exploring the many facets of this exceptional country. Until then, I will cherish the memories and look forward to uncovering even more on my next journey.
