TBM Staff - Mumbai
Sabre Corporation has launched New Distribution Capability (NDC) content for Air India, marking a significant advancement in air travel distribution within India. This collaboration aligns with Air India’s modernisation goals, allowing Sabre-connected travel agencies to access enriched content and dynamic offers from Air India, enhancing choice and transparency for travellers.
Nipun Aggarwal, CCO, Air India, emphasised that the airline aims to elevate customer service through cutting-edge technology, with NDC integration providing travel agents and passengers a superior experience. Building on an existing distribution agreement, this NDC integration represents a strategic expansion of Air India’s distribution, allowing real-time, optimised offers for travellers.
Sabre’s Kathy Morgan, Senior VP, Product Management, highlighted India’s pivotal role in global travel growth, stressing the importance of seamless NDC content distribution for agencies. With this launch, thousands of Sabre-connected agencies worldwide can now shop, book, and service Air India’s NDC content, offering a more flexible and engaging experience to travellers.
The new NDC offering leverages Sabre’s multi-source content platform, supporting Air India’s mission to provide a more efficient and modern booking experience that meets the needs of today’s dynamic travel landscape.
