TBM Staff - Mumbai In a significant move for the Indian aviation industry, Air India has become the first airline in the country to adopt the New Distribution Capability (NDC), a cutting-edge technology standard introduced by the International Air Transport Association (IATA).
This move is set to revolutionise how the airline distributes its products and services, allowing for more personalised and transparent offers to customers across various sales channels.
NDC is an XML-based data transmission standard that upgrades the way airline products are distributed, making it easier for airlines to offer real-time, customized deals to travel sellers and customers. The technology will enable Air India to provide exclusive offers, tailored fare families, and special promotions that can be accessed globally through online platforms and travel agencies. This will give travel sellers more control over their bookings and greater flexibility in selecting options that cater specifically to their clients’ needs.
By embracing NDC, Air India aims to transform its distribution strategy, ensuring that customers and travel partners benefit from a seamless and efficient booking experience. Through this technology, travel agencies, corporate buyers, and online travel platforms will have direct access to Air India’s inventory, allowing them to view a range of personalised options based on travellers’ preferences, such as flight schedules, seating preferences, or extra services like meals and baggage.
Nipun Aggarwal, Chief Commercial Officer of Air India, emphasised the importance of this implementation. “Introducing NDC is a significant milestone for Air India as we continue to innovate and enhance our distribution strategy,” said Aggarwal. “Our goal is to provide a seamless and efficient booking experience for our travel partners and customers. This move is part of our broader commitment to staying ahead of technological advancements and delivering a better travel experience.”
