TBM Staff - Mumbai
Agoda, the digital travel platform, has unveiled an innovative AI-powered advertising campaign tailored for the Indian audience, featuring Bollywood star Ayushmann Khurrana. This groundbreaking initiative employs cutting-edge AI technology to generate over 250 customised videos for diverse locations in India and abroad.
Working in collaboration with Blink Digital, Agoda orchestrated a digital campaign using Gan.ai’s generative AI technology. This advanced technology transformed a single video of Ayushmann Khurrana into more than two hundred videos, each highlighting a distinct destination. All videos feature Ayushmann, with generative AI modifying the voice-over, applying lip syncing, and integrating contextual images.
The AI-powered ad dynamically adapts its content based on the viewer’s destination preferences. This ensures maximum relevance to the audience, directing them to enticing Agoda deals for their chosen destination.
Bollywood actor Ayushmann Khurrana expressed his excitement about being part of Agoda’s innovative approach to engaging with travellers. The campaign aims to provide a personalised and engaging travel planning experience, informing travellers about the exceptional deals available on Agoda for their chosen destinations.
Krishna Rathi, Senior Country Director for India Subcontinent and Maldives, Agoda, emphasised the campaign’s forward-thinking approach to digital marketing in the travel sector. The collaboration with Ayushmann Khurrana and the use of generative AI reflect Agoda’s commitment to engaging customers in a meaningful and personalised manner, combining global expertise with a localised experience for Indian travelers.
Rikki Agarwal, Co-founder & Chief Business and Operating Officer, Blink Digital, commended Agoda for its pioneering role in merging creative ideas with advanced technology. The partnership aims to deliver a unique and personalised advertising experience, anticipating positive reception among Indian travelers.
This campaign showcases Agoda’s dedication to leveraging technology for an enhanced traveler journey, offering a glimpse into the future of personalised marketing in the tourism industry. Scheduled for distribution across various digital platforms, with a primary focus on YouTube, the campaign seeks to boost viewer engagement and inspire personalised travel bookings through Agoda.
