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TRAVELBIZ MONITOR OCTOBER, 2024 3
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Louisiana Office of Tourism hosts first-ever

Sales Mission in India

TBM Staff | Mumbai its cultural experiences, unique local cuisines, cities of New York, Newark, Chicago, Houston,
music & entertainment, outdoors, and vibrant Dallas, and Atlanta, making it a great
he Louisiana Office of Tourism, the official festivals, is a perfect extension for Indians addition to any USA itinerary. The primary
Ttourism promotional agency for the state planning a holiday in the US. gateway to Louisiana by air is New Orleans,
of Louisiana, USA, organised its first mission Supported by a grant from the U.S. with its newly renovated Louis Armstrong
to India from in Mumbai and New Delhi. Department of Commerce under the Market International Airport, facilitating easy access
The objective of this mission was to Development Cooperator Program, the from all important Indian outbound cities like
increase destination awareness amongst expansion to the India market includes Mumbai, New Delhi, Bengaluru, Hyderabad
the travel and media on the diverse range of collaboration with U.S. Commercial and Chennai.
tourism offerings available for potential In 2024, Louisiana is celebrating
Indian visitors. The mission was led by the “Year of Music,” highlighting its
Billy Nungesser, Lieutenant Governor of rich musical heritage as the birthplace
Louisiana state, and Doug Bourgeois, of Jazz, Cajun, and Zydeco forms of
Assistant Secretary of Tourism, music. This campaign aims to attract
Louisiana Office of Tourism, along visitors from around the world by
with Louisiana’s partners Visit Lake showcasing the state’s vibrant and
Charles, New Orleans & Company, and unique musical legacy.
Mississippi River Country. “We’re very excited to have
Visitor numbers from India to the continued our work in India,” said
USA continue to set new records. After Doug Bourgeois, Assistant Secretary
the rapid recovery in visitor arrivals of Tourism, Louisiana Office of
in 2023, exceeding pre-pandemic numbers, Services and the U.S. Embassy as part of the Tourism. “The Indian traveller is looking for the
there has been an impressive growth of 35% International Travel Office’s efforts. kind of authentic experiences, amazing music
in arrivals to the USA between January- Louisiana is conveniently located in the and delicious food that Louisiana is known for.
July 2024, making India the second-largest Southeastern region of the United States We can’t wait to welcome even more visitors
overseas market for the USA. Louisiana, with and is easily accessible from major gateway from India to our great state.”

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