TBM Staff - Mumbai
Yatra Online Limited has made its first foray into South India by opening its inaugural franchise store in Bangalore’s Jayanagar area. This new venture combines the ease of digital travel bookings with personalised service, addressing the needs of Bangalore’s vibrant mix of business and leisure travellers. As Yatra’s debut in Karnataka, the store caters to those seeking a hybrid travel experience, blending the convenience of online travel with the benefits of face-to-face expert guidance.
With the evolving post-pandemic travel landscape, Yatra is tapping into the growing demand for a combination of digital efficiency and human interaction. The new store offers a platform where travellers can discuss their plans and receive expert recommendations on flight bookings, holiday packages, and other travel essentials. Sabina Chopra, COO, Corporate Travel at Yatra, emphasised that Bangalore’s tech-savvy environment makes it an ideal city for this hybrid approach, allowing Yatra to cater to both digital natives and those who prefer in-person assistance.
The new franchise in Jayanagar offers a comprehensive range of services including personalised holiday packages, flight and hotel bookings, and visa assistance. This expansion is part of Yatra’s larger strategy to extend its physical presence across key cities in India, while continuing to innovate in the digital space. Chopra noted that Bangalore’s booming tech industry and growing travel demand make it a pivotal market for Yatra, and the company is optimistic about further growth in Karnataka and beyond.
Franchise owner Ranjith Gaikwad expressed enthusiasm about bringing personalised travel services to the heart of India’s Silicon Valley. He highlighted the store’s ability to provide seamless booking support in both local languages and English, ensuring an exceptional holiday planning experience. With a strong focus on customisation and customer engagement, the new store aims to offer immersive holiday experiences that are tailored to the traveller’s needs, setting a new standard for holiday planning in the region.
