TBM Staff - Mumbai
Caroline Beteta, President & CEO, Visit California addressed the aftermath of the Los Angeles wildfires, highlighting the significant impact on the city’s people and communities. She expressed gratitude to first responders and praised the collective efforts of Angelenos, from volunteers and local restaurants to the state’s tourism industry, which has provided donations and hotel discounts for evacuees. Beteta emphasised California’s resilience and the unity displayed in challenging times.
Beteta urged the public to contribute to LA’s recovery by visiting the city and supporting its tourism economy. With over 98% of Los Angeles County untouched by the fires, the region remains vibrant and welcoming. Tourism plays a vital role in helping impacted communities and businesses stay afloat, offering a lifeline to residents whose livelihoods depend on this industry.
She reassured potential visitors that Los Angeles continues to offer its renowned attractions, such as the Hollywood Sign, Universal Studios Hollywood, Santa Monica Pier, Getty Villa, and Griffith Observatory. These iconic landmarks remain intact and accessible, ready to provide memorable experiences for travellers. Despite recent challenges, LA’s spirit and appeal as a top global destination remain undiminished.
Beteta concluded with a call to action, encouraging travellers to help reignite Los Angeles’ tourism economy by planning trips. By supporting local businesses and engaging with the city’s unique culture, visitors can play an essential role in LA’s recovery journey, ensuring the city continues to thrive as the heart of California tourism.
