TBM Staff - Mumbai
Visa has partnered with the Tourism Office of Spain (TurespaƱa) to offer opulent experiences to affluent consumers at The Bicester Collection’s luxury shopping destinations. Through this collaboration, Visa hosted an exclusive event for its high-net-worth cardholders, highlighting premium brands and experiences at La Roca Village near Barcelona and Las Rozas Village near Madrid. Guests were treated to a bespoke Personal Shopping service, a wine tasting led by sommelier Anmol Chandhok, and a gourmet dinner, providing an immaculate blend of luxury and style.
Sandeep Ghosh, Group Country Manager, Visa India and South Asia, emphasised the significance of this partnership in catering to the growing demand for high-end experiences among Indian tourists. Since the pandemic, there has been a notable increase in luxury spending, reflecting consumersā heightened interest in fashion, gourmet food, and unique travel experiences. This collaboration allows Visa to curate niche experiences that align with the sophisticated preferences of their affluent cardholders, further enhancing their global travel experiences.
Elena Orland, Director of the Tourism Office, Spain, expressed her excitement over the collaboration, noting that Spain offers a variety of experiences for Indian travellers, from luxury shopping and gastronomy to exploring its rich art, culture, and wine routes. She invited Indian tourists to experience Spainās diverse offerings, promising a fulfilling and luxurious visit. Marcelo Molinari, Director, International Markets for Value Retail Management, highlighted India’s growing appetite for luxury shopping and the opportunity for The Bicester Collection to meet these demands, particularly through their partnership with Visa.
The collaboration underscores Visaās commitment to providing exclusive, elevated experiences for globetrotting luxury consumers. The Bicester Villages, including La Roca Village and Las Rozas Village, offer visitors a blend of luxury shopping, fine dining, and cultural activities. Visa cardholders can access a range of exciting offers across The Bicester Collection in Europe, China, and soon in New York, further enriching their travel experiences with unique pop-up events, personalised concierge services, and gourmet dining adventures.
