Asmita Mukherjee - Hyderabad Post-Covid, Uttar Pradesh (UP) Tourism is pacing up its promotional strategy by showcasing unique themes from each district, as well as unveiling new products to attract domestic and international tourists.
The state has been churning out new tourism products such as, Eco-Tourism, Water Sports activities at Ramgarh Tal, Gorakhpur, Buddhist Circuit, Bundelkhand Circuit, Braj Circuit, Awadh Circuit, Vindhya-Varanasi Circuit, Wildlife Ecotourism Circuit, Ramayana Circuit to be relevant in the highly competitive tourism market. UP Tourism plans to promote its lesser-known destinations through unique themes of food, religion, monument, art, and culture.
In a recent conversation at the Travel Tourism Fair 2022 Hyderabad, Ashwani K. Yadav, Tourism Information Officer, UP Tourism and Manish Srivastava, Tourism Information Officer, UP Tourism informed that the tourism department is focusing on the growth of district tourism by introducing a scheme where every district of UP will have a District Tourism Information Officer/ District Tourism Officer. “We are already in the process of recruiting people in line with the thoughts of our CM. The first project will consist of many phases, and now we are working on the first phase where a total of 75 districts of Uttar Pradesh will have 75 Tourism Information Officers,” Yadav said.
Elaborating further, Srivastava said, “There will be a team of 23 officers, where the President would be the DM, Vice President would be CDO and the Joint Secretary of the team would be District Information Officer and Cultural Department Officer. The team will also consist of Treasury Officers. The idea behind this team is to streamline the process of promotional plans.”
Srivastava informed that the aim of the Tourist Information Officers would be to identify a unique theme from their designated district and create a promotional strategy around it, so that domestic and international inflow of tourists increases, attracted by the experience of those unique themes. The idea behind this project is to promote lesser-known destinations to the world through their specialties, such as the famous black pottery from Azamgarh, Terracotta from Aurangabad, Banarasi Saree from Varanasi, Attar from Kannauj, and brass cravings from Moradabad, etc.
