JourneyLabel, a curator of transformative travel experiences, announces its partnership with Visit Utah, featuring choreographer Salman Yusuff Khan and actor Abhinav Shukla. Together, they will uncover Utah’s hidden treasures through bespoke journeys designed to captivate travellers.

Since its inception in 2017, JourneyLabel has built a reputation for transforming destinations into personalised narratives, offering travellers experiences beyond the ordinary. Notable personalities from India’s entertainment industry, including Salman and Abhinav, have embraced the company’s vision for distinctive and extraordinary travel.

“Every journey reflects our commitment to the extraordinary,” says Yasmin Ikrami, Founder and CEO, JourneyLabel. “This partnership with Visit Utah highlights our dedication to creating meaningful travel experiences. From exclusive moments with local artisans to hidden Utah viewpoints, we curate journeys that resonate personally.”

With headquarters in Mumbai’s Breach Candy and offices in Andheri and Wyoming, USA, JourneyLabel’s team of explorers specialises in crafting rare, luxurious adventures. “Our passion for authenticity drives every journey we create,” explains Sufail Husain, Co-founder of JourneyLabel. “Through this partnership, we showcase how Utah can become a canvas for personal discovery.”

Salman Yusuff Khan and Abhinav Shukla’s journey through Utah exemplifies JourneyLabel’s expertise. “True luxury lies in the uniqueness of each experience,” shares Salman. “JourneyLabel turns destinations into personal narratives,” adds Abhinav, reflecting the essence of this collaboration.