Tag Archives: Saudi Arabia

RezLive unveils the wonders of Saudi Arabia with a spectacular roadshow in Surat

RezLive, a pioneer in the B2B travel industry,organised a spectacular roadshow recently at the Park Inn by Radisson in Surat, unveiling the wonders of Saudi Arabia to a captivated audience of local travel agents.

According to the release, the event was a resounding success, filled with an atmosphere of discovery and excitement. Travel agents from Surat and nearby areas attended in large numbers, eager to learn more about this dynamic and rapidly evolving destination. Witnessing their enthusiasm for exploring the rich tapestry of Saudi Arabia’s offerings was truly inspiring.

This roadshow was made possible by the invaluable support of Hussain Dalal, Market Manager Leisure – West & South, Saudi Tourism Authority.

During the event, the RezLive team highlighted the extensive benefits and support that agents receive by partnering with their preferred global travel wholesaler, RezLive.com. The company’s commitment to enhancing travel experiences and driving innovation within the industry was showcased through their advanced booking platform, diverse travel products, and dedicated customer service.

“We are thrilled to have ignited a passion for exploring Saudi Arabia amongst Surat’s travel agents,” said Jaal Shah, Group Managing Director, Travel Designer Group. “We are confident that this newfound enthusiasm will translate into unforgettable journeys for their clients.”

RezLive continues to be at the forefront of the travel industry, fostering connections and creating unparalleled travel experiences. The success of this roadshow underscores our dedication to promoting new and exciting destinations, ensuring that travel agents are well-equipped with the knowledge and resources they need to inspire their clients.

Saudia Group signs largest aviation deal for the Kingdom with Airbus

Saudi Group has signed the largest aircraft deal in Saudi aviation history with Airbus during the first day of the Future Aviation Forum 2024 held at the King Abdulaziz International Conference Center in Riyadh under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud.

This landmark agreement encompasses 105 confirmed aircraft and marks a significant moment not only for the Saudi aviation industry, but also for the wider MENA region. The ceremony, in the presence of His Excellency the Minister of Transport and Logistics Services and Chairman of Saudi Arabian Airlines Corporation, Engr. Saleh Al-Jasser, was attended by dignitaries, country ambassadors, and key figures from the global aviation sector, as well as a multitude of media representatives and industry experts specializing in travel, aviation, and transportation.

The deal, signed by H.E. Engr. Ibrahim Al Omar, the Director General of Saudia Group, and Benoît de Saint-Exupéry, Executive Vice President Sales of the Commercial Aircraft Business, includes A320neo and A321neo models. These aircraft will be distributed between Saudia and flyadeal, the group’s low-cost carrier. Saudia will acquire 54 A321neo aircraft, while flyadeal will receive 12 A320neo and 39 A321neo aircraft.

The new aircraft directly support Saudia Group’s objectives to connect the world with the Kingdom, aligning with several key pillars of Saudi Vision 2030. These include the transportation and logistics objective to increase guests’ capacity to 330 million and expand destinations to 250 by 2030, and the tourism objective to attract 150 million visits by 2030. This is in addition to the Hajj and Umrah objective to contribute to the increase of Umrah pilgrim capacity to 30 million by 2030.

These modern aircraft boast a spacious cabin with a stylish interior design. They’re equipped with the latest amenities and technology, ensuring a truly differentiated travel experience that prioritizes Saudia guests’ comfort and privacy whilst delivering an exceptional service. Furthermore, the A320 family aircraft are fuel efficient as it emits 20% less fuel burn and carbon emissions compare to previous generation aircraft.

To ensure the new aircraft are always in top condition, Saudia Technic, the group’s Maintenance, Repair, and Overhaul (MRO) arm, will provide comprehensive maintenance services. This will prove even more crucial with the upcoming completion of the MRO Village at King Abdulaziz International Airport in Jeddah, significantly increasing the company’s service capacity.

H.E. Engr. Saleh Al-Jasser, the Minister of Transport and Logistics Services, said, “The aviation sector is grateful for the tremendous support provided by the country’s leadership. This agreement is one of the enablers of achieving the objectives of the National Transport and Logistics Strategy. It will contribute to enhancing the operational performance of Saudia, increasing flights and seat capacity, and launching new destinations. Furthermore, it aims to connect the world to the Kingdom in line with the significant transformation witnessed by the aviation sector under Saudi Vision 2030, while also reaffirming our commitment to providing the best services that enhance the travel experience.”

H.E. Engr. Ibrahim Al-Omar, Director General of Saudia Group, said, “Saudia has ambitious operational objectives to meet growing demand. We are increasing flights and seat capacity across our existing 100+ destinations on four continents, with plans for further expansion. The progress of Saudi Vision 2030 is attracting more visits, tourists, entrepreneurs, and pilgrims each year. This motivated our decision to secure this significant deal, which will create jobs, increase local content, and contribute to the national economy.”

Benoît de Saint-Exupéry, Executive Vice President Sales of the Commercial Aircraft business said, “The new additions of the A320neo family aircraft will play a vital role in contributing to Saudi Arabia’ ambitious Vision 2030 plan. It will enable Saudia Group’s strategy to advance the Kingdom’s aviation capabilities while enabling both airlines to benefit from the A320neo Family’s exceptional efficiency, superior economics, highest level of passenger comfort as well as lower fuel-burn and emissions.”

The ceremony marked a new chapter for Saudia, unveiling their largest investment ever in guest experience. This includes a first-of-its-kind AI-powered “Travel Companion”, to support guests through trip planning to after sales support. Business class cabins will be transformed into luxurious, privacy-focused suites that convert into flat beds, progressively rolling out across both existing and new fleets. Guests can also stay connected with high speed in-flight connectivity and enjoy unparalleled entertainment with the highest-definition screens soon to be on board.

 

Ladun Investment signs partnership agreement with Cheval Collection for the construction & operation of Ladun Cheval Living

Ladun Investment Company signed a partnership agreement with award-winning hospitality group, Cheval Collection featuring numerous contracts for the construction and operation of CHEVAL LADUN LIVING – a tower featuring luxury hotel apartments situated on King Fahd Road (near King Abdullah Financial Centre) in Riyadh. The signing took place during the prestigious Future Hospitality Summit held in Riyadh from April 29 to May 1, 2024.

 

The partnership marks the first project of Cheval Collection in Saudi Arabia, and will feature 130 residential units of various sizes, from one to three rooms, along with amenities including a gym, swimming pool, and sauna. Construction of the tower with a total cost of up to 300 million Saudi riyals – is set to commence this year, with expected completion in 2027.

Several contracts were also signed with key service providers and partners, including the primary contractor, Built Industrial Company (a Ladun Investment subsidiary); Al Rajhi Bank for project financing, Khatib and Alami Company for design and implementation supervision; Abdulelah Al Mohanna Company for architectural design consultation; DZ Company for interior design consultation.

Dr. Hassan bin Shawqi Alhazmi, CEO of Ladun Investment Company, stated, “CHEVAL LADUN LIVING marks a significant milestone for us in real estate development. It signals Ladun Investment’s position in this sector, with a commitment to delivering high-quality projects aligned with Saudi Vision 2030. By partnering with key strategic allies, we aim to redefine Riyadh’s real estate landscape, offering a unique experience through this tower.”

Dr. Alhazmi expressed his pride in collaborating with Cheval Collection, highlighting their participation in this ambitious project as a testament to their confidence in Saudi Arabia’s vision and exceptional investment opportunities.

Cheval Collection, an esteemed luxury hospitality company, specializes in managing and operating exquisite serviced apartments. Presently, it features nine luxurious properties in London, three in Edinburgh and one in Dubai, with two exciting additions on the horizon: Cheval Maison – Expo City Dubai, scheduled for its grand opening in 2025, and Cheval Maison – West Regent in Glasgow in 2026. Ladun Investment Company, listed on the Saudi Parallel Market (NOMU), boasts over half a century of experience in investment, real estate development, and asset management.

Akasa Air to add Jeddah as second international destination from July 15

Akasa Air will start flights to Jeddah from July 15, making the Saudi Arabian city the airline’s second international destination.

The less-than-two-year-old airline commenced flights to Qatar’s capital Doha on March 28. ”Starting July 15, 2024, Akasa Air will operate daily direct flights connecting Jeddah with Mumbai and will further enhance this connectivity to operate 12 direct flights a week effective July 21, 2024.

The launch of operations from Mumbai will be followed by the commencement of 2 weekly direct flights connecting Jeddah with Ahmedabad effective July 20, 2024,” the airlne said in a release on Monday.

The airline also has traffic rights for Kuwait, and Riyadh, and will be rapidly expanding its global presence in the coming months, the release said.

Saudi Arabia announces three-month validity of Umrah visas for Hajj pilgrims

The Saudi Arabia Ministry of Hajj and Umrah has announced an update regarding the expiry of Umrah visas for pilgrims.

As per the recent declaration, Dhul Qadah 15 (corresponding to May 23) will mark the final day for the expiration of Umrah visas, a change from the previous expiry date of Dhul Qadah 29 (corresponding to June 6). This adjustment aims to facilitate the smooth influx of pilgrims to the holy cities of Makkah and Madinah for the annual Hajj pilgrimage.

The Ministry has also clarified that the validity period of the three-month Umrah visa will start from the date of its issuance, rather than from the date of entry into Saudi Arabia, as previously practiced. This clarification comes in response to inquiries received through the ministry’s X platform.

“Concluding your spiritual Umrah journey with a timely departure before your visa expires is unparalleled,” the Ministry said.

Emphasising the coordination between the Ministry of Hajj and Umrah and the Ministry of Foreign Affairs, it has been affirmed that the Umrah visa remains valid for three months from the date of issuance, ensuring its expiry no later than Dhul Qadah 15. This adjustment, approved two weeks (14 days) prior to the previously announced expiry date of Dhul Qadah 29, aims to streamline administrative processes and enhance the pilgrimage experience for visitors to the holy sites.

In 2024, the Hajj rituals are set to begin from the evening of Friday, 14th June, and wrap up on the evening of Wednesday, 19th June. This timing is contingent upon the sighting of the moon of Dhul Hijjah, the 12th month of the Islamic calendar.

AlUla unveils ‘Forever Revitalising’ global campaign to captivate travellers

The ancient oasis city in the northwest of Saudi Arabia, is set to embark on an exciting journey with the milestone launch of its inaugural global brand campaign, Forever Revitalising.

This campaign encapsulates the essence of AlUla, presenting a refreshing and authentic perspective crafted to captivate travellers worldwide. With the ambition to be more than a traditional destination marketing campaign, the data-driven endeavour debuts across nine core global source markets in six languages, and will be integrated across multiple channels.

Signature events targeting travel trade and media partners in five major international cities -: Dubai, London, New York, Paris, Shanghai, and Mumbai, kicked start the campaign and to tell a captivating story.

Phillip Jones, Chief Tourism Officer at Royal Commission for AlUla (RCU), added, “In just a few years, AlUla has established itself as a destination on the global traveller’s wish list. However, Forever Revitalising marks the next chapter in this ever-evolving journey. Through this campaign, we can open up the dialogue even further on a global stage and communicate the full depth of AlUla’s appeal, attributes and ambition. The best is yet to come, and we extend an open invitation for all to be part of this extraordinary journey.”

Melanie de Souza, Executive Director, Destination Marketing at RCU, commented, “Forever Revitalising is not only about driving global awareness of a destination that till recently was relatively unknown to most travellers, but it is also about communicating the breadth and depth of the programmes and initiatives designed to create a better future for all those who live, work and visit our ancient oasis.”

“We hope that the film and creative assets do justice to a truly unique destination, capturing the essence of AlUla across our rich heritage, vibrant arts and culture, breath-taking natural beauty, thrilling adventures, and rejuvenating wellness experiences. This campaign we hope will not only resonate with travellers but also support and engage our travel partners who are critical to curating the unparalleled experiences of our evolving tourism landscape.”

With an emphasis on renewal and transformation, Forever Revitalising aligns with AlUla’s vision of becoming a destination that is not only historically rich but eternally relevant. With this global campaign, AlUla presents a revitalised cultural promise, inviting discerning tourists and partners to emotionally engage and be vested in its unique and evolving narrative.

Forever Revitalising encapsulates and delivers precisely what today’s globetrotters seek: authentic and meaningful experiences, and an acknowledgment that niche is the new travel norm, alongside the growing trend of eco-friendly and culturally-conscious travel choices.

This approach is firmly anchored in the AlUla Sustainability Charter, which exemplifies the destination’s commitment to integrating economic prosperity with the preservation of its natural and cultural heritage. This is best demonstrated by a development approach that centres on the well-being and interests of the people of AlUla. As the city evolves as a destination, it does so in a manner that is both sustainable and enriching for its residents, with goals to create 38,000 new jobs, contribute SAR 120 billion (USD 32 billion) to the Kingdom’s GDP, and increase the population to 130,000 by 2035.

Renowned French cinematographer Bruno Aveillan’s captivating film, Forever Revitalising takes the form of a two-minute thirty-second hero film, adding a cinematic touch like no other. Following his exceptional work on AlUla’s domestic brand campaign film in 2021, Bruno returns to the city with a fresh perspective, aiming to provide viewers with an emotive masterpiece that meticulously highlights AlUla’s essence and its promise across its core destination pillars: history & heritage, arts & culture, nature, adventure, and wellness.

This film, available in various lengths and offered in multiple languages, serves as the vehicle that introduces Forever Revitalising to the global audience. It goes beyond mere visual storytelling and destination marketing, conjuring an emotional response from its audience while capturing the elusive essence of AlUla.

Bruno Aveillan commented, “Every corner of AlUla is a wellspring of inspiration, and this essence is vividly captured in the hero film of the Forever Revitalising’ campaign. It’s infused with the enduring spirit of creativity and passion that courses through AlUla and its people, reflecting a legacy passed down from generation to generation. This legacy promises to continue thriving in the forthcoming chapters of AlUla’s journey. Crafting this film was an enriching experience, not only because it allowed me to witness some of the world’s most breath-taking landmarks and locations, but also because it offered me a vast canvas to explore the depths of my own creativity—a profound and enduring gift that AlUla bestows upon everyone who walks upon her historic sands and experiences the sheltered embrace of her oasis.”

The campaign also includes a collection of Brand Pillar Films, offering shorter yet captivating destination-focused videos that showcase the rich tapestry of experiences that AlUla has to offer. These Pillar Films, available in 12 different edits, each lasting six seconds and presented in various languages, cast a spotlight on iconic AlUla destinations such as Hegra, Jabal Ikmah, AlUla Oasis, AlUla Old Town, Sharaan Nature Reserve, and Elephant Rock, and a variety of attractions including balloon adventures, luxury hospitality, local artistry and craftsmanship, and the vibrant food and beverage scene.

Forever Revitalising also marks the first steps towards an integrated and connected omnichannel digital approach and experience for an enhanced customer journey. A digital transformation for AlUla features a new state-of-the-art e-commerce website, mobile app and a social first strategy.