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Germany earmarks INR 4.5cr for marketing in India

Germany earmarks INR 4.5cr for marketing in India

Germany has earmarked an investment of about INR 4.5 crore on marketing activities in India, to showcase itself as the preferred destination to Indian tourists. Germany is also working to speed up the visa process,

Guest Column
Adventure Tourism-The Budding Avenue for Indian Marketers

Adventure Tourism-The Budding Avenue for Indian Marketers

By Gargi Sarma, Assistant Professor in the Department of M.Com at K C Das Commerce College, Guwahati   India’s Tourism & Hospitality Sector has won the precariousness of the growing dynamism and settled for an

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