Tag Archives: Fiji Tourism

Fiji Tourism marks a 6.5% growth in visitors 

 

Fiji’s tourism sector is exceeding expectations, marking a 6.5% growth over 2023 and surpassing pre-pandemic visitor numbers. Fueled by Tourism Fiji’s “Where Happiness Comes Naturally” campaign, the country continues to draw travellers seeking immersive cultural and natural experiences. Upcoming resort openings, including Crowne Plaza Nadi and Sofitel Vatu Talei Denarau, and new Fiji Airways routes, such as the Dallas–Nadi connection, are set to further boost Fiji’s appeal as a leading South Pacific destination.

Building on this momentum, Tourism Fiji has launched Chapter 2 of its brand platform, introducing the playful Happy Passports campaign. Through the vibrant characters of Ana and Viliame, the campaign highlights Fiji’s contagious joy, showcasing the country as a place where visitors can’t help but smile. Filmed in breathtaking locations like Nadi and Wakaya Island, it emphasises five key travel pillars: nature, adventure, community, relaxation, and food.

Brent Hill, CEO, Tourism Fiji, celebrates this landmark year, crediting Fiji’s success to its authentic hospitality and unique cultural connections. He highlights the new campaign as an invitation for global audiences to experience the joy and warmth of Fiji. The Wakaya Island Resort, featured in the campaign, exemplifies Fiji’s blend of luxury, natural beauty, and rich traditions.

With sustainable growth, global recognition, and an expanding tourism infrastructure, Fiji is set to remain a top travel destination. From pristine beaches to heartfelt connections with locals, Fiji continues to offer unforgettable experiences for travellers worldwide, ensuring the islands’ unique charm stays with visitors long after they leave.

Fiji records over 300% growth in Indian arrivals during Dec 2023

The archipelago of Fiji has reached pre-Covid level of arrivals from India, and December 2023 saw approximately over 300% growth in numbers compared with the same month in 2022.

Sharing insights, Robert Thompson, Executive Director of Regions, Tourism Fiji, said, “Indian arrivals to the South Pacific Island nation in 2023 reached pre-Covid numbers of 2019, underlining the increased appetite for premium and experience-led travel. December saw the highest number of Indian arrivals in Fiji; increasing by approx. 300% over December arrivals in 2022.”

The average length of stay of Indian visitors to Fiji is 7.6 days depending on where they are flying from, either Singapore (bulk of traffic comes from here) or Australia. “India is a primary a honeymooners market, but what we have started seeing is multi-generational travel post Covid. It is good to see a diverse profile of visitors from India considering Fiji for their leisure travel experiences.”

Another reason to travel to Fiji is corporate Incentives that is seeing good traction from India. “There are large groups travelling to Australia for MICE, and we are positioned to host the top premium Incentives movement in Fiji. A pax of 150 is our sweet spot, and we manage that very well.”

With regards to their approach in India, he said they are looking at two-pronged strategy, support existing partners in key cities, and engage with agents in Tier-II and III cities. “Moreover, we are looking at elevating number of agents for our Matai Specialist Training Programme.”

Currently, Fiji Airways operate two flights a week from Singapore, and four weekly services from Hong Kong.