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Outbound
Thailand bounces back with 35mn arrivals in 2024

Thailand bounces back with 35mn arrivals in 2024

Thailand saw foreign tourist arrivals jump 26% last year after the government eased entry rules and waived visas for Chinese, the largest group of visitors to the country. An estimated 35.5 million tourists visited Thailand

Outbound
TAT’s 2024 strategic direction envisages THB 1.92 trillion-revenue & 35mn trips from foreign tourists

TAT’s 2024 strategic direction envisages THB 1.92 trillion-revenue & 35mn trips from foreign tourists

The Tourism Authority of Thailand (TAT) has announced its 2024 strategic direction that will continue to elevate the tourism supply and sustainable standards, as well as leverage Thai soft powers to promote and develop high-value

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