TBM Staff - Mumbai
Joakim Velinder is set to step into the position of Director of Sales and Marketing for Shangri-La Muscat in Oman, starting from May 19, 2024. Hailing from Sweden, Velinder will join the esteemed leadership team at the iconic Shangri-La Barr Al Jissah and Shangri-La Al Husn, nestled along the picturesque shores of the Gulf of Oman, offering a total of 640 rooms across 14 outlets.
Coming from a background at the Hyatt Group, Velinder brings with him a wealth of experience and accolades as a visionary leader in the hospitality industry. His professional journey, spanning from Europe to the Middle East, has included commercial roles in prominent destinations like Dubai, Bahrain, Saudi Arabia, and most recently, as the Cluster Director of Sales and Marketing for Alila Hotels in Oman.
With a diverse background in operational roles before transitioning to Sales and Marketing, Velinder has worked in renowned luxury hotels worldwide, including London’s Goring Hotel and the Park Hyatt Dubai. His extensive operational and strategic expertise, coupled with a deep understanding of the regional market, acquired through successful leadership roles across four of the six GCC states, uniquely positions him for his new role.
“I am excited to join the Shangri-La team and leverage my regional knowledge and global network to enhance the group’s partnerships,” says Velinder. “I look forward to driving business growth in our key markets, aligning with Shangri-La’s commitment to blending local charm with international luxury standards.”
Nick Flynn, Hotel Manager, expresses his delight in welcoming Velinder to the leadership team, emphasising his wealth of experience and regional insights. Velinder’s proven track record of innovative strategic planning and commitment to excellence will undoubtedly propel Shangri-La Barr Al Jissah and Shangri-La Al Husn towards continued success.
With Velinder’s appointment, Shangri-La looks forward to further enriching the guest experience and expanding its global reach while maintaining the warm hospitality and charm that define these exceptional Omani resorts.
