TBM Staff - Mumbai
Sabre Hospitality, a division of Sabre Corporation, has launched SynXis Insights, a powerful data and analytics tool designed to enhance decision-making for hoteliers. SynXis Insights provides a unified view of reservation data with built-in visualisations and daily updates, enabling hotels to access performance metrics directly, without depending on central chains for insights. This self-service approach is expected to empower hoteliers to make faster, data-driven decisions that optimise their revenue and operational strategies.
SynXis Insights offers over 15 filtering options, allowing users to examine and compare data across multiple years and various metrics, such as bookings, revenue, and average daily rate (ADR). This customisation enables hoteliers to align data analysis with their specific goals. Early adopters like HotelREZ have praised the tool’s clarity and usability, noting how it simplifies strategic planning by presenting data in an easy-to-understand format that enhances operational efficiency.
Developed in partnership with Google Cloud, SynXis Insights draws on advanced analytics to provide six dynamic dashboards covering aspects like channel performance, booking times, and travel agent metrics. Integrated with SynXis Booking Engine, Voice Agent, GDS, and OTA data, the tool enables hoteliers to monitor customer trends across various channels, improving their distribution strategies. Sabre’s Director of Product Management, Hannah Garcia, highlighted that user feedback from prominent hotel brands was instrumental in refining the tool’s functionality, security, and scalability.
Looking ahead, Sabre plans to extend SynXis Insights’ capabilities by incorporating additional reporting for its GDS Media and Digital Marketing services, along with expanded analytics for the SynXis Booking Engine. These future developments are part of Sabre’s broader vision to provide innovative, comprehensive analytics that allow hotels to track business trends, refine distribution strategies, and ultimately drive revenue growth.
