TBM Staff - Mumbai Sabre Corporation has signed a multi-year renewal for JetBlue’s SabreSonic PSS (Passenger Service System) agreement. The agreement also extends the carrier’s long-term distribution agreement to continue offering its content on the Sabre GDS.
Sabre will help JetBlue deliver a more tailored customer experience and capture additional revenue opportunities through its PSS. Through the Sabre GDS travel marketplace, JetBlue will distribute its flights and services to Sabre’s extensive global network of travel buyers. This will allow Sabre-connected corporate, leisure and online travel agency subscribers to deliver even more choice and value to their travelers.
“We are excited to build upon our long-standing partnership with Sabre. As we move forward with our growth plans, this partnership will play a key role in our digital modernization strategy,” said Carol Clements, Chief Digital & Technology Officer, JetBlue. “We will continue to rely on Sabre’s technology to help us enhance the travel experience and bring our low fares, products and great service to more customers.”
JetBlue is also investing in Sabre’s Digital Connect and Digital Experience products to enhance the booking and post-booking experience for customers. The carrier is also leveraging the Dynamic Rewards product to enable expended loyalty capabilities.
JetBlue is also renewing their subscription to PRISM, a powerful solution that automates, aggregates and analyzes corporate sales information globally. Its forecasting function also allows each airline’s sales organization to model changes to contracts and optimize the right measures to help drive optimal business revenue.
“Sabre is thrilled to support JetBlue in its technology journey to enhance the customer experience. Growth, modernization, loyalty management and personalization are a priority for JetBlue, so we are proud to support their endeavor with our cutting-edge platform, retailing capabilities and global scope,” said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions.
Based in New York City, JetBlue is the sixth largest airline in the U.S. and operates over 1,000 flights daily, serving over 30 million customers annually.
