TBM Staff - Mumbai
Ras Al Khaimah Tourism Development Authority (RAKTDA) to announce its partnership with Nijhawan Group as the official representative in India for Trade and MICE activations. This strategic alliance aims to elevate Ras Al Khaimah’s presence in the Indian market and position it as a premier travel and tourism destination. Nijhawan Group, with over five decades of experience in the travel industry, will play a pivotal role in boosting destination awareness and enhancing engagement with Indian travel trade partners across Tier I, II, and III cities.
India remains a crucial source market for Ras Al Khaimah’s inbound tourism. Through this collaboration, RAKTDA plans to showcase the Emirate’s diverse offerings, from pristine beaches and thrilling adventure activities to rich cultural heritage and luxurious experiences. By leveraging Nijhawan Group’s established network and deep understanding of the Indian travel sector, RAKTDA aims to increase footfall and appeal to Indian travelers seeking both leisure and business travel opportunities.
Priyanka Nijhawan, Director – Representations, Nijhawan Group, expressed her enthusiasm about the partnership, stating, “Representing Ras Al Khaimah is an honor. We are committed to strengthening trade relationships and creating impactful campaigns to position Ras Al Khaimah as a must-visit destination for Indian travellers, whether they are families, honeymooners, or adventure seekers.” She further highlighted that this collaboration aligns with Nijhawan Group’s mission to offer unique, offbeat global destinations to Indian travellers.
The collaboration will involve joint marketing efforts, including roadshows, webinars, trade partnerships, and creative campaigns aimed at showcasing Ras Al Khaimah’s unparalleled hospitality and natural beauty. By targeting Indian leisure and MICE markets, the campaign will focus on highlighting Ras Al Khaimah’s world-class resorts and adventure offerings, driving more Indian tourists to experience the Emirates’ distinctive charm and appeal.
