TBM Staff - Mumbai The Union Ministry of Tourism is participating at the ongoing Arabian Travel Mart 2024, being held in Dubai. The event marks a significant step in strengthening India’s presence in the Middle East tourism market.
The Incredible India pavilion was Inaugurated by Satish Kumar Sivan, Counsul General of India to Dubai. The pavilion has made a resounding entry, aiming to capture the entirety of the UAE market.
Leading a delegation comprising tour operators, luxury hotels, wellness resorts, and the Indian Railway Catering and Tourism Corporation, India is poised to showcase itself as a 365-day destination.
Highlighting lesser-known yet refreshing destinations, the Ministry of Tourism has launched the ‘Cool Summers of India’ campaign at Arabian Travel Mart.
This digital campaign challenges the notion of India being too hot for summer travel, emphasising its offerings in hill resorts, including the Himalayas. The campaign seeks to promote India as a holistic destination throughout the year.
