TBM Staff - Mumbai In 2023, the city of Canberra in Australia welcomed a staggering 5.8 million visitors, injecting USD 3.8 billion into its thriving economy—a feat unmatched for the territory in the last quarter-century.
Indian tourists visited in significant numbers, bringing the country to the forefront as the 4th largest international market for the capital city. Surpassing pre-COVID levels, Indian visitors brought with them not just their curiosity but also a deep-seated connection to Canberra, fuelled by familial ties and a thirst for adventure.
The ACT Government is focused on driving its tourism to even greater heights. With eyes set on the T2030 Tourism Strategy, which aims to surpass USD 3.1 billion in visitor expenditure by 2025 and soar to USD 4 billion by 2030, Canberra is poised for a future filled with promise.
Key to this vision is enhanced international market access—a goal the government is consistently pursuing. By expanding aviation connectivity and showcasing Canberra’s splendor on the global stage, the city is set for continued success, having travellers indulge in its rich experiences and vibrant culture.
