TBM Staff - Mumbai According to Goa Tourism Minister Rohan Khaunte they are keen on exploring new emerging global markets to enhance the state’s tourism potential by participating in international trade exhibitions. This move is a result of the disruptions in Goa’s key inbound markets like Russia (due to the Ukraine war), Israel and UK.
Addressing the state assembly, Khaunte highlighted the significant increase in international visitors to Goa, rising from 33,000 during the Covid to 450,000 in the current year.
Responding to a query, Khaunte said that there has been a shift in perception about Goa’s tourism image post the pandemic. He noted that travellers are now being offered a broader range of experiences beyond the state’s famous beaches.
He said that the tourism department was aiming to attract high-quality tourists. He highlighted discussions within the Goa Tourism Board, led by Chief Minister Pramod Sawant since 2021-22, to target emerging markets.
“Challenges with the UK market and the impact of the Russia conflict affected international tourism significantly,” the Minister said. He added that additional setbacks from the Israel-Gaza conflict have kept foreign tourist away.
“We’ve focused on tapping emerging markets like South-East Asia, South Asia, the US, UAE, and Germany,” Khaunte said and claimed that participation in international events such as WTM London, ITB Berlin, IITF, and others trade fairs will showcase Goa globally and engage with emerging markets, with tourism potentials.
Previously, foreign tourists visited Goa exclusively, but now they are exploring destinations like Ladakh and states like Madhya Pradesh, Uttar Pradesh, and Karnataka as they have been promoted at trade fairs.
“During these events, the importance of promoting Regenerative Tourism practices is highlighted, which focus on sustainability and community engagement. This approach not only enhances the visitor experience but also supports local economies. Homestays were highlighted as a significant component of this strategy, offering tourists an authentic experience of Goan culture and lifestyle while benefiting local families and communities, Khaunte told CNBC-TV18.
