TBM Staff - Mumbai
EaseMyTrip has formed a strategic partnership with Hyperface, Asia’s first Credit Cards as a Service (CCaaS) platform. This collaboration aims to enhance EaseMyTrip’s card management capabilities by providing comprehensive card solutions for both new and existing customers. With Hyperface’s innovative solutions, EaseMyTrip will be able to improve customer onboarding and engagement through hyper-personalised campaigns and enhanced digital-first experiences.
As part of this partnership, Hyperface will support EaseMyTrip’s existing co-branded credit and debit card programs in collaboration with its bank partners. Additionally, both companies are working towards launching new co-branded credit card programs designed to offer tailored benefits and rewards to EaseMyTrip’s customer base.
Hyperface’s CCaaS platform offers a comprehensive solution for brands looking to launch, manage, and scale credit card programs. This will allow EaseMyTrip to provide a seamless, value-added experience to their customers while also expanding their offerings in the financial services sector.
“We are excited to partner with Hyperface in our mission to deliver the best possible financial products to our customers. This collaboration is a significant step towards enhancing our card programs and ensuring our customers benefit from a seamless, value-added experience,” said Rikant Pittie, Co-Founder of EaseMyTrip.
