TBM Staff - Mumbai
Tamarind Global has appointed Alisha Shirodkar as Vice President – Strategy. In her second tenure with the company, Alisha will be instrumental in shaping the company’s growth strategy, enhancing business prospects, and making its marketing efforts more immersive across all channels.
Alisha brings a wealth of experience from her diverse roles in the hospitality and travel sectors. A graduate of NYU Stern with a degree in Finance and Marketing, she previously worked with Hindustan Unilever and co-founded The Belgian Waffle Co., where she served as Chief Marketing Officer. She is also the Co-Founder and CEO of the gourmet retail startup, Hotchaa. During her first stint with Tamarind Global, Alisha played a pivotal role in marketing and event planning.
In her new role, Alisha aims to leverage Tamarind Global’s legacy and industry expertise to drive purposeful growth, expand the brand’s reach, and elevate its presence in the luxury travel, hospitality, and events sectors. She is eager to strengthen the brand’s position as India’s foremost luxury service provider by enhancing its marketing and digital capabilities.
Louis D’Souza, Director of Tamarind Global, expressed his enthusiasm for Alisha’s return, highlighting her strategic insights and innovative approach. He emphasised that her deep industry understanding and brand-building expertise will be key in driving the company’s success during its next phase of growth. Tamarind Global is poised to capitalise on the rapid growth of its sectors, with Alisha’s leadership playing a central role in shaping the company’s future trajectory.
