Tag Archives: tourism sector

Prasenjit Chakraborty, Assistant Editor, TravelBiz Monitor

Act Responsibly

When we thought that India is gaining upper hand in its fight against Covid-19 at that time the virus is raising its ugly head again in states like Maharashtra, Kerala. This development has resulted in imposing fresh restrictions to contain the spread of new variants of the virus. In Maharashtra, lockdowns were imposed in select areas. Whether it is second wave or not, the damage is done to the tourism industry as people have started cancelling their scheduled visit. Few of my friends and relatives have cancelled their visits to Maharashtra and Goa which were curated carefully over a period. I am sure there are thousands of such examples all over the country. This has inflicted further damage to the sector (domestic), when business had just started gaining momentum.

There was a report which states that the new variant of virus led to a 35 per cent fall in sales in the last few days in Mumbai’s Zaveri Bazaar, Asia’s largest gold market. The fall in sales is because people are not venturing out. If this is the case for gold, we could imagine the impact on tourism industry. There is already a whisper in the industry-Are we going in 2020 way? Last year, exactly during the same time, the shadow of pandemic was looming large.

Besides Maharashtra and Kerala, new cases have been recorded from Punjab, Karnataka, and Madhya Pradesh. All these states are significant contributors to domestic tourism. We have to understand that in the current scenario, domestic market is the one and only hope for business. But the rising cases put a big question mark to the sector.

India is 17th among the most affected country by active cases. My intention is not to sound pessimistic, but to caution about possible consequences, if we don’t behave in a responsible way. Our irresponsible behaviour to a large extent is responsible for the current spike. Can we afford another lockdown? Can’t we learn lesson from 2020, which has just gone by? What is wrong in applying our brains so that we can live comfortably in the future?

 

TOFT India launches Travelife programme to drive tour operation standards

TOFT India, the nature based travel trade alliance focusing on driving more sustainable travel in South Asia, has launched the internationally-recognised Travelife programme to help drive up tour operation standards in India’s tourism sector.

“India’s track record on travel and tourism sustainability is very poor, according to the latest UNWTO report 2019, far behind many of its competitors, including Sri Lanka. So being able to bring a respected international partner to India, together with our own accommodation certification programme, means we are now ready to drive up eco-standards and work with states and destinations to help them develop better ecotourism and more sustainable formats for tourism,” said Julian Matthews, Chairman, TOFT.

“We are delighted to be working with TOFT in India, helping to drive up standards in tour operation across the country. This pandemic has helped highlighted the need for far greater sustainability in travel and tourism globally – and our certification for operators and DMC’s will help drive the supply chain pressure faster towards more responsible, eco-friendly and fairer tourism across South Asia,” said Naut Kusters, GM of Travelife for Tour operators, based in the Netherlands.

“All TOFT current DMC members will gain free access to a range of online tools that they can use to start the journey towards greater sustainability in their own operations, in the tours, they market and operate, and help in the destinations their clients visit. It all starts with making this commitment before full certification can be reached,” added Ritu Makhija, Manager Sustainability, TOFT India.

Increasingly travellers and the tour operators and OTA’s that operate them, are demanding greater levels of environmental and social transparency with regards to the holidays they sell, especially the international market. Increasingly the domestic market is asking these questions too and destinations grow, so we are delighted to finally be able to offer the industry and globally recognised and industry supported system that will allow India’s best to continue to compete in the marketplace – post-Covid.