Asmita Mukherjee - Hyderabad 
Ramada by Wyndham Jaipur North has recently opened its doors in the northern part of Jaipur on the main Sikar Road. The hotel which was earlier known as the Paradise hotel, boasts of 108 contemporary rooms with a host of amenities. Asmita Mukherjee spoke with Mohit Bhatnagar, General Manager, Ramada by Wyndham Jaipur North to understand his strategies for positioning the property as a preferred hotel in the city.
Commenting on the strategies adopted by the hotel to maintain growth momentum in this reviving market, Bhatnagar stated that Ramada by Wyndham Jaipur North, which was earlier known as Paradise Hotel was already an acceptable hotel in the city, which is indeed the first step in leveraging the popularity of the hotel with a new brand name. He stated, “With the brand name behind us, our key strategy is to retain the existing market segment that we already have, and show them visible differences to increase ADR; also target the segments which are much obvious to be our patrons, being based in similar vicinity and using other brands. In Jaipur, one can’t ignore the wedding segment. The hotel is well equipped with all facilities and getting upgraded to offer a product which no one has in the surroundings.”
While briefing his promotional strategies, Bhatnagar informed that they have planned it really well, as people need to know about this hotel and they need to know it is different from the other hotels in its surroundings and other Wyndham hotels in the city. “We are going ahead with all tech methods to promote the hotel. Digital marketing and social media promotions have been planned with the help of specialists on-board,” he added.
Speaking about the occupancy of the hotel, he informed that they are expecting much higher occupancies early next year, “We have just done the soft opening. We want to go slow and steady. The team is highly motivated and confident to capture most of the market once we finish with a few more things we planned to upgrade this month. We are expecting much higher occupancies early next year, nothing less than 80-85%,” he said.
Discussing the key points of the hotel, Bhatnagar mentioned, “Unlike other hotels, we have a mix of all segments. We have an equal mix of leisure and corporate and the way in which we have planned our sales, we are also doing in-house weddings on auspicious dates.” According to him, the major pie of the business is coming from feeder markets such as Delhi, Mumbai, Kolkata and nearby districts in Rajasthan. He also pointed out that Jaipur being a famous destination will surely improve the performance of the hotel. “This place has all the options open, truly a land of opportunities. One just needs to strategise well. 50 days in a year, one can earn the full revenue potential of the hotel. For all the other days, Jaipur has enough corporate houses, leisure domestic FITs and groups.”
While commenting on his plans to make the property stand apart from other brands in an attractive market like Jaipur, Bhatnagar informed that, “As it is said, people make the difference in hospitality. We will stand apart among all hotels with the kind of people we have. Their passion, and dedication will create the X factor. Personalised services in business hotels are something which people do not focus upon, we will make sure each guest experiences a personalised stay. This will make Ramada by Wyndham Jaipur North a preferred hotel in the city.”
asmita.mukherjee@saffronsynergies.in
