Asmita Mukherjee - Hyderabad In a world where luxury often equates to excess, Pemako Hotels is carving out a unique space in Bhutan’s hospitality landscape by blending tradition, nature, and transformative experiences. Vishal Pradhan, Operations and Marketing Manager, Pemako Hotels, explains, the vision behind the brand is to offer more than just a luxury stay—it’s about creating a meaningful journey that engages all senses.
“We aim to blend Bhutanese tradition with the needs of today’s travellers. Our properties are designed to embody the essence of Bhutan—a peaceful retreat where time slows down, encouraging guests to disconnect, reflect, and renew,” says Pradhan.
Pemako’s properties in Thimphu and Punakha are prime examples of this philosophy. The urban sanctuary of Pemako Thimphu, resembling a medieval fortress, combines traditional Bhutanese architecture with modern comforts. “After exploring local markets and ancient monasteries, guests can receive sacred blessings from our in-house lama and enjoy cultural performances, deepening their connection to Bhutan’s rich heritage,” explains Pradhan.
In contrast, Pemako Punakha offers a nature-centric retreat, designed by Bill Bensley, where guests can immerse themselves in traditional Bhutanese activities like archery, khuru, and cooking classes. “We want every moment to contribute to a meaningful and enriching stay,” adds Pradhan, emphasising that these curated experiences are designed to rejuvenate both body and soul.
When asked what sets Pemako apart from other luxury brands, Pradhan points to the brand’s commitment to authentic, transformative experiences rooted in Bhutanese culture. “Our tented villas at Pemako Punakha are a base for guests to disconnect from distractions and reconnect with themselves. From private heated pools to a spa rooted in Sowa Rigpa, Bhutan’s traditional medicine, every detail is crafted to reflect Bhutan’s essence,” Pradhan notes. The properties also feature unique offerings such as Buddhism talks, prayer ceremonies, and birdwatching, ensuring that guests leave with a deeper connection to the land and its traditions.
Pemako Thimphu, on the other hand, blends the grandeur of Bhutanese architecture with contemporary amenities, offering both intimate retreats and spaces for grand gatherings, making it a destination in its own right.
Pemako has its sights set on further expansion, with Paro likely being the next destination. According to Pradhan, the Indian market plays a crucial role in Pemako’s growth strategy. “India accounted for 60% of total visitors to Bhutan in 2024, with affluent Indian travellers showing great interest in our luxury boutique accommodations. This year, we’re focusing on partnerships with travel agents and marketing initiatives to broaden our reach in India,” shares Pradhan.
Bhutan’s unique high-value, low-impact tourism model is at the core of Pemako’s operational philosophy. Pradhan emphasizes that Pemako is deeply committed to sustainable practices, from sourcing local materials to minimizing its ecological footprint. “We tread lightly on the earth while leaving a lasting imprint on the hearts of those who journey with us. In doing so, we honour Bhutan’s wisdom in preserving its natural and cultural treasures,” Pradhan says.
Pemako’s long-term vision is to shape Bhutan’s luxury hospitality sector by blending the country’s rich cultural heritage with modern, sustainable luxury. As Pradhan outlines, “In today’s fast-paced world, nothing is more precious than the time and space to journey inward. Pemako is about offering that space through immersive, authentic experiences that celebrate Bhutanese traditions.”
With plans to expand across Bhutan, a stronger focus on sustainability, wellness, and spiritual experiences, and strategic partnerships, Pemako is poised to become a leader in high-end tourism. “We see Pemako evolving into a key player in making Bhutan a sought-after luxury destination,” Pradhan says.
Through its blend of luxury, culture, and sustainability, Pemako Hotels is redefining what it means to offer a transformative guest experience in Bhutan. As Pradhan aptly puts it, “Our goal is to create destinations that take guests on a deeper journey within themselves, offering more than just a stay, but a meaningful experience rooted in Bhutan’s rich traditions.”
