Tag Archives: marketing campaign

Central & state Ministries need to work together to build on India’s tourism momentum globally: FAITH

The tourism scene in India has been established on the world forum and the ministries of the Central and state governments need to work together “to build on this momentum and not to lost it” as India is set to become a global leader in the sector, said Aashish Gupta, CEO, Federation of Associations in Indian Tourism and Hospitality (FAITH).

Speaking during the HT Tourism Conclave 2023, Gupta said that India has been placed “formally” in the world scene in terms of tourism. Gupta also talked about how the industry has been recovering well from the impact of the pandemic but still “has a long way to go”.

“I think we are formally placed in terms of branding our travel destinations and it’s now …. the (tourism) industry and the government… not just the ministry of tourism but other ministries in the central and with the state government… (they) need to work together to ensure that we build on this momentum and not lose it,” he said in HT Tourism conclave. “The tourism industry had to go through a lot due to the pandemic but it is recovering well and we have a long way to go,” he added.

“I think we are set to become a global leader in tourism,” he said.

Talking about the steps needed to boost the sector, Gupta said, “First… our branding after the G20 Summit needs to build on that. We need to tap our key source markets with an intensive marketing campaign. We’re getting into the season right now and it’s very important. If we had 11 billion foreign tourists in 2019, we need to surpass that. But we are already halfway down the line, so the first and foremost important thing is our marketing campaign… (which) needs to be very intense”.

The second key aspect, he said, is “to ensure that the Ministry of Tourism is fully integrated with civil aviation, roads and railways, so that we can take advantage of all these”.

Talking about the importance of last mile connectivity, he said, “Even if we have good destinations, the last mile connectivity is missing. So even if you have infrastructure, the last mile connectivity needs to be seen from a tourism perspective”.

He added, “The third aspect is the need to work on policies to ensure we are a cleaner country.”

Qatar Tourism appoints Deveekaa Nijhawan to lead its International PR & Communications

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The Qatar National Tourism Council (QNTC) has appointed Deveekaa Nijhawan to lead the International PR and Communications team, to assist in marketing the destination in key markets as part of the country’s strategy to become a world-leading tourism destination. Nijhawan’s remit covers key markets including India, United Kingdom, Germany, Australia and United Arab Emirates with a focus on engaging and penetrating travel trade and consumer media.

She is a senior professional with over 10 years’ experience in PR & Communications in the hospitality sector. Commenting on this appointment, she said, “I am very excited to join QNTC and embrace this new challenge. I am looking forward to developing and implementing a holistic integrated PR and Communications strategy to position Qatar as a popular tourist destination, while promoting the country’s rich cultural heritage and diverse offerings.”

As part of the national strategy, Qatar National Vision 2030, QNTC is on a journey to welcome six million visitors a year by 2030, by improving and expanding the country’s tourism proposition with visitor experience at its core. She will support the international marketing strategy, while Qatar continues to grow and improve tourism assets, enhance the end-to-end customer experience and invest in service excellence across every touch point. Nijhawan will execute QNTC’s tailored global communications campaigns, with a focus in key markets.

Berthold Trenkel, COO, QNTC, said, “We are thrilled to welcome Deveekaa to the team. She will play a pivotal role in delivering our ambitious tourism development strategy. Her extensive PR and Communications experience and knowledge of global markets will help us engage with travellers as we prepare to welcome tourists back to Qatar.” QNTC’s commitment to developing bespoke relationships in key markets is reinforced by the new appointments of representation agencies, such as BRANDit, Black Diamond and Lobster.

They are integrated strategic tourism sales and marketing agencies in India, United Kingdom and Germany, which will define and execute Qatar’s in-market trade engagement, product development and joint marketing campaign strategy.